MAM
TV ad spend in sports grows to $10.9 bn in the US: Nielsen
MUMBAI: National TV sports in the US generated $10.9 billion in advertising expenditure last year, compared to $10.3 billion one year prior, according to Nielsen’s State of the Media: Year in Sports.
Measuring ad spend during sporting events on network and cable TV from Q4 2010 through Q3 2011, Nielsen also saw that cable has an increasing share of those ad dollars—growing 37.3 per cent year over year compared to 5.9 per cent for sports ad spending in general.
TV sports advertising is dominated by a few big spenders, with the top 10 led by AT&T, Bud Light, Verizon Wireless, McDonald’s and DirecTV—accounting for roughly a quarter (26 per cent) of the total spend during that time period.
The increase in TV ad spend mirrors a similar increase in the amount of live TV sports content available on TV and cable. There were more than 42,500 hours of live sporting events on national broadcast and cable TV in 2011, a five per cent increase over 2010.
Brands
Safex Group appoints Richa Malhotra as group chief financial officer
Former Standard Chartered executive to steer finance
NEW DELHI: Safex Chemicals has appointed Richa Malhotra as group chief financial officer, strengthening its leadership team as the company prepares for the next phase of expansion in specialty chemicals and global agrochemicals.
In her new role, Malhotra will lead the group’s financial strategy, capital architecture and governance framework as Safex scales operations across multiple verticals including branded formulations, specialty chemicals and contract manufacturing.
A chartered accountant and graduate of Shri Ram College of Commerce, University of Delhi, Malhotra brings more than two decades of experience in business finance, strategic planning, corporate banking and client management.
Before joining Safex, she served as executive director, financial markets at Standard Chartered, where she led teams across India and Sri Lanka and worked closely with large corporates, global subsidiaries and commercial banking clients. Her expertise includes capital structuring, treasury operations, risk management and financial markets led financing solutions.
Safex Group promoter director and joint managing director Piyush Jindal, said the appointment comes at a pivotal time for the company. “Safex stands at an inflection point as we build an integrated platform across branded formulations, specialty chemicals and contract manufacturing. Richa’s experience across global financial institutions will strengthen our financial discipline and help unlock value across the group,” he said.
Malhotra said she was looking forward to contributing to the company’s next chapter of growth. “Safex has built a strong reputation over 35 years with its focus on integrity, innovation and agricultural insight. I am excited to be part of the organisation as it expands its footprint in India and global markets,” she said.
The appointment comes as Safex continues to strengthen its financial foundations and scale operations internationally, positioning itself for future growth milestones.
