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Sky plans launch of new Internet TV service
MUMBAI: Sky Network Tuesday announced plans to launch a new service which will allow consumers across UK to access some of its most popular content over the Internet at a flexible pricing.
Launching in the first half of 2012, the new service will be an additional choice for people who don’t currently subscribe to a pay TV service and will be available across a wide range of connected devices, including PCs, Macs, laptops, tablets, mobile phones, games consoles and connected TVs.
While Sky Movies will be available from launch, other services will expand to offer sport and entertainment soon afterwards.
The company will reveal more details of the new service closer to launch.
Sky has offered television over the Internet for a number of years and in 2006 became the first UK broadcaster to offer content to download over the Internet. The service has since evolved into Sky Go, which is now accessed across millions of Internet-connected devices.
Alongside the new Internet TV service launching this year, Sky Go will continue to develop as a bonus service for existing Sky TV customers, offering access to a wide range of live channels and on demand content.
The launch of a new Internet TV service will complement Sky’s existing pay TV services and open up a wider opportunity to bring its content to more consumers.
Sky chief executive officer Jeremy Darroch said: “This exciting new service will offer some of Sky‘s most popular content through a wide range of broadband connected devices. Alongside the continued growth of our satellite platform, this will be a new way for us to reach out to consumers who love great content, but may not want the full Sky service.Bringing a distinctive, new choice to the marketplace will help us meet the needs and demands of an ever wider range of consumers. This new product launch will build on our early leadership in multi-platform distribution. It will allow us to make our expertise and investment in content and technology work even harder, extending our options for continued growth.”
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With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
