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Gabe Vehovsky to lead Discovery US’ digital strategy
MUMBAI: US non fiction media company Discovery Communications announced the formation of a new digital strategy and emerging businesses team charged with incubating and developing new digital businesses.
The team will be led by Gabe Vehovsky. As executive VP, digital strategy, emerging businesses, he will lead the newly formed team in identifying digital businesses that will satisfy Discovery‘s mission to delight audiences and increase viewer
engagement across platforms.
Part think tank and part product and partnership development, Vehovsky‘s unit will manage a carefully selected pipeline of new digital initiatives, working in conjunction with Discovery‘s leadership.
The digital strategy and emerging businesses team is specifically structured to foster an entrepreneurially minded approach to identifying and nurturing business opportunities worth investing in.
Discovery chief digital officer JB Perrette said, “Gabe is a true asset to Discovery, and I am delighted that he will be bringing his digital and business development expertise to this new role with the company”.
Discovery executive VP, GM, digital media, commerce Kelly Day said, “Under Gabe‘s leadership, and with the support of a talented team, Discovery will continue to deliver innovative experiences that super-serve our millions of fans online and beyond”.
In his previous position as executive VP, digital media strategy, client solutions, Vehovsky was responsible for the development and execution of ad opportunities designed to maximise revenue for Discovery‘s portfolio of websites, including HowStuffWorks.com and network sites such as Discovery.com and TLC.com.
Utilising research and analytics to measure audience behaviour and engagement, Gabe oversaw the team that creates custom programmes designed to provide a rich user experience that is designed and developed with key partner needs in mind.
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With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
