MAM
Star Movies takes new marketing steps to promote Oscars
MUMBAI: Star Movies is looking to build up the excitement and anticipation for the Oscars® with initiatives across the country with the ‘Star Movies Oscar tour‘, along with the 11 pm film festival, Oscar Fever, showcasing the most acclaimed winning and nominated films, all month long.
Star Movies is organising an Oscar tour that will give fans across the metros an opportunity to get up, close and pose with a ‘Real’ Oscars Trophy. Star Movies will present the golden statuette won by Bhanu Athaiya, the first Indian to have won the Oscars in 1983 for best costume design for Gandhi, to Delhi, Kolkata, Bangalore and Mumbai. The Oscar® Tour is unique in that no one – let alone a broadcaster – has undertaken an initiative of this nature. In addition, the channel will also be conducting enjoyable on ground Oscar® Quiz in each of these cities to engage with their fans.
On air, the broadcaster will have ‘Oscar® Fever‘. Every Monday to Friday, fans can catch movies like ‘127 Hours’, Schindler’s List, Toy Story 3, ‘The Fighter‘, ‘Crazy Heart‘. The movie of the month is ‘Black Swan’.
Star India GM, senior VP, English Channels Saurabh Yagnik said, “This is an exciting opportunity for viewers and it gives us great pleasure to bring this once in a lifetime Oscars® experience for the true Hollywood fans across the country. We are proud to present a ground-breaking, modern and captivating consumer experience that will not just allow consumers to be a part of the Oscars experience on Star Movies, but give them an opportunity to actually feel the thrill of touching and feeling a real Oscars® Trophy when it arrives in their city. We are quite certain that our fans across the country will enjoy the line-up of activities (on air and on ground) that we have in store for them.”
The channel will air the 84th Academy Awards on 27 February at 6 am with a repeat at 8 pm.
Brands
Safex Group appoints Richa Malhotra as group chief financial officer
Former Standard Chartered executive to steer finance
NEW DELHI: Safex Chemicals has appointed Richa Malhotra as group chief financial officer, strengthening its leadership team as the company prepares for the next phase of expansion in specialty chemicals and global agrochemicals.
In her new role, Malhotra will lead the group’s financial strategy, capital architecture and governance framework as Safex scales operations across multiple verticals including branded formulations, specialty chemicals and contract manufacturing.
A chartered accountant and graduate of Shri Ram College of Commerce, University of Delhi, Malhotra brings more than two decades of experience in business finance, strategic planning, corporate banking and client management.
Before joining Safex, she served as executive director, financial markets at Standard Chartered, where she led teams across India and Sri Lanka and worked closely with large corporates, global subsidiaries and commercial banking clients. Her expertise includes capital structuring, treasury operations, risk management and financial markets led financing solutions.
Safex Group promoter director and joint managing director Piyush Jindal, said the appointment comes at a pivotal time for the company. “Safex stands at an inflection point as we build an integrated platform across branded formulations, specialty chemicals and contract manufacturing. Richa’s experience across global financial institutions will strengthen our financial discipline and help unlock value across the group,” he said.
Malhotra said she was looking forward to contributing to the company’s next chapter of growth. “Safex has built a strong reputation over 35 years with its focus on integrity, innovation and agricultural insight. I am excited to be part of the organisation as it expands its footprint in India and global markets,” she said.
The appointment comes as Safex continues to strengthen its financial foundations and scale operations internationally, positioning itself for future growth milestones.
