MAM
Disha Chennai walks away with creative and media mandate of FAIRPRO 2012
MUMBAI: Disha Communications, Chennai has won the creative and media duties of FAIRPRO 2012 after a multiagency pitch contested by Cedilla Communications, Layam Advertising, and Fifth Estate Communications.
The incumbent creative agency is Layam. Cedilla handled the media duties previously.
FAIRPRO is the annual real estate expo of the Tamil Nadu Chapter of Confederation of Real Estate Developers’ Associations of India (CREDAI) and will be held at the Chennai Trade Centre from February 17-19.
A high-decibel campaign will get underway from 11 February across print, digital, outdoor, and radio and will run for a period of two weeks. The media spends for the two-week campaign period is estimated at around Rs 15 million.
Disha Communications vice president-south Devarajan Duraibabu said, “Our understanding of the client’s need and the way we went about crafting the campaign thought seems to have worked in our favour. We always do ample research before we make our creative/ media recommendations, whether it is a new brand launch or, for that matter, an event. This approach has helped us win the confidence of the core committee of FAIRPRO 2012. The objective of the campaign is to maximise eyeballs and drive footfalls for the three-day event.”
In its fifth year, FAIRPRO 2012 will showcase 250+ pre-approved properties, ranging from Rs 1.5 million to Rs 100 million, from Chennai’s top 66 builders.
CREDAI is the apex body for private real estate developers in India. CREDAI represents over 6,000 developers through 18 member associations across the country. CREDAI links private real estate developers to the government and customers through numerous initiatives and activities.
Brands
UP govt, HGS unit to skill one lakh youth in digital push
MoU targets jobs, training and future ready talent across state
MUMBAI: Government of Uttar Pradesh has joined hands with OneOTT Intertainment Limited, the broadband arm of Hinduja Global Solutions, to train one lakh youth, signalling a fresh push towards jobs in the digital economy.
The memorandum of understanding, signed with the Employment Department Uttar Pradesh, aims to bridge the gap between skills and industry needs while opening up employment pathways for young people across the state.
The agreement was formalised by principal secretary, labour and employment, M. K. Shanmugha Sundaram and whole-time director, Hinduja Global Solutions and MD and CEO, OneOTT Intertainment Limited, Vynsley Fernandes, in the presence of labour minister Anil Rajbhar.
Under the partnership, OneOTT Intertainment Limited will roll out training programmes, workshops and knowledge-sharing platforms designed to equip youth with skills aligned to a rapidly digitising economy. The initiative will also include research inputs, technical guidance and policy-level support to ensure effective execution.
Principal secretary, labour and employment, M. K. Shanmugha Sundaram, said, “This collaboration will help align skill development programmes with actual industry needs and prepare the youth of Uttar Pradesh for emerging opportunities in the digital services sector.”
Hinduja Global Solutions whole-time director, and OneOTT Intertainment Limited MD and CEO Vynsley Fernandes said, “India’s progress is closely linked to strengthening the capabilities of its young workforce. At HGS, we see skills evolving alongside technology, and partnerships like this help build a stronger digital ecosystem.”
The state government will facilitate coordination across departments and institutions, ensuring the programmes reach the right audiences and deliver measurable outcomes.
As digital infrastructure expands and technology reshapes job markets, initiatives like this are positioning skill development not just as training, but as a gateway to opportunity for the next generation.
