MAM
BigFlicks launches new ad campaign for BIGFlix+
MUMBAI: Digital Entertainment Business of Reliance Group, BigFlicks, has unveiled a new ad campaign to increase awareness and promote ‘online Movies on Demand service‘ – BIGFlix+.
The company is launching a 360 degree campaign including 30 second TVC.
The campaign has been conceptualised by Marching Ants while Catalyst Creates has produced it.
BigFlicks business head Shreyash Sigtia said, “The basic idea behind the campaign is to instill a thought in the viewer‘s mind that they can now finally select a movie of their choice and view it wherever and whenever they want to see it. With BIGFLIX +, they can rest assured about the picture quality and enjoy a complete movie experience without the annoying ad breaks, on the device of their choice. This makes BigFlix+ service a ‘Personal Blockbuster Theatre‘ of the viewer.”
The brief that was given to the agency was to establish BIGFLIX+ as a premium movie on demand service, where users of the service can also download blockbuster movies in addition to streaming them online.
“We deliberately kept the creative simple and focused the communication on the core offering and its benefit in order to build the category in the country,” he added.
Marching Ants Joy Ghoshal added, “Film content is not exclusive and it‘s viewing comes with it‘s irritants, so we decided to challenge the biggest provider; television. Big Flix + is about to change the role of the laptop and other mobile devices to that of a ‘blockbuster theatre‘, supported by huge choice of quality content and uninterrupted viewing. Keeping the communication simple, informative and yet interesting was the challenge.”
BIGFlix+ lets the user ‘Click-Download-Play‘ over 500 blockbusters at a subscription fee of Rs 249 per month across PC, tablets and mobiles.
Brands
Magellanic Cloud names Syed Ameeruddin CEO of e-surveillance arm
Keeping a sharper eye on the future, Magellanic Cloud is putting a seasoned watcher in charge.
MUMBAI – Magellanic Cloud Ltd. has elevated Syed Ameeruddin as Chief Executive Officer of its e-surveillance business, bringing its iVIS and Provigil operations under a unified leadership to accelerate growth in intelligent monitoring and infrastructure solutions.
Ameeruddin, a nearly two-decade veteran of the company, steps into the role after leading the e-surveillance vertical. His career trajectory—from Business Development Manager to the top of the vertical—reflects a steady climb built on operational depth, client engagement, and strategic execution across multiple subsidiaries.
Over the years, he has played a central role in expanding the company’s footprint, strengthening client relationships, and streamlining operations. He has also been instrumental in integrating acquisitions, helping align new businesses with Magellanic Cloud’s long-term strategy while stabilising performance across diverse domains.
More recently, Ameeruddin has contributed to securing key mandates spanning railways, the National Highways Authority of India, and the BFSI sector—wins that have bolstered the company’s order book and deepened its presence in critical infrastructure.
Commenting on the move, Joseph Sudheer Thumma said Ameeruddin’s leadership has been “pivotal in shaping the e-surveillance business,” citing his ability to drive growth, build teams, and deliver strategic wins as key to the company’s journey. His elevation, Thumma added, is expected to further accelerate expansion in AI-driven surveillance and infrastructure solutions.
The transition comes as demand surges for AI-enabled monitoring, centralised command systems, and large-scale deployments across mission-critical environments. Magellanic Cloud’s e-surveillance segment—anchored by iVIS and Provigil—has emerged as a significant growth engine, delivering projects across banking, transport, highways, and public infrastructure.
In his new role, Ameeruddin will focus on scaling platform capabilities, expanding deployments in complex environments, and developing integrated solutions that enhance real-time intelligence and operational resilience. He will continue to serve as Chief Operating Officer of the company alongside his new responsibilities.
With this leadership shift, Magellanic Cloud is doubling down on its ambition to stay ahead in India’s rapidly evolving surveillance ecosystem—where seeing, increasingly, is not just believing, but predicting.
