Brands
India’s first sneaker & street festival is back!
Mumbai: Soledition, India’s first street & sneaker festival, makes a comeback for a spectacular second edition. Catering to the rising sneakerhead subculture, the festival will be organised at Major Dhyan Chand National Stadium, New Delhi, on 24 and 25 February 2024.
The one-of-its-kind festival will bring together sneakerheads, skateboarders, basketball players, gamers, musicians, dancers, rappers, graffiti artists, and like-minded street and sneaker culture enthusiasts in one place.
Building on the success of the inaugural event, Soledition is gearing up to create an even more immersive experience, offering attendees a unique opportunity to delve into the vibrant tapestry of street and sneaker culture. The Major Dhyan Chand National Stadium, a symbol of India’s sporting prowess, will transform into a heaven for sneaker enthusiasts and streetwear aficionados alike.
Speaking about the festival, Soledition the curator & founder Siddharth Pal said, ” Inspired from the b-boying and sporting trends of the early 70s and late 80s, the sneakerhead culture gradually took over the world. Over the years, sneakers have evolved to become more than just a comfortable footwear option. There is a deeper meaning associated with them. They reflect individuality, creativity, and have become a canvas for self-expression.”
Soledition will exhibit some of the world’s iconic sneaker brands and Indian labels, providing an opportunity for sneakerheads to explore and celebrate their shared love for fashionable kicks. It is an ideal space for shoe aficionados to buy sneakers and a platform for collectors to showcase their exquisite collections. For art enthusiasts, there is a DIY zone for sneaker customisation.
He added that “Soledition is an effort to collaborate with street and sneaker enthusiasts, where they showcase their shared love for the rising street and sneaker culture. It is a platform where like-minded people come together to exchange ideas and immerse themselves. The first edition of the street and sneaker festival was a huge success, so this time, we have returned with more elements and activities to engage the community. We expect enthusiastic participation this time as well.”
In the dynamic graffiti zone, individuals can engage in the innovative graffiti workshop and immerse themselves in the magnificence of some of the selected creations of renowned Indian graffiti artists.
Indian electronic music producer Nucleya and Victor Ruiz, a Brazilian-born artist who has made his mark as a talented DJ and techno music producer will perform at the festival.
There are activities curated for DJs, beatboxers, and freestylers to showcase their talent. Additionally, a special performance has been organized on both days of the festival to entertain the visitors.
Brands
Samsung India elevates Aditya Babbar to lead mobile business
Exec takes charge of MX sales and marketing after Raju Pullan’s exit
NEW DELHI: Samsung India has elevated Aditya Babbar to lead its mobile phone business, following the exit of Raju Antony Pullan.
Babbar, who previously served as vice president within the mobile division, has been appointed head of sales and marketing for the MX (mobile experience) business, effective May 1. In his new role, he will oversee the company’s sales and marketing operations for smartphones and related categories in India, reporting to the executive vice president of the MX business.
A long-time Samsung executive, Babbar brings over a decade of experience within the organisation, having held multiple leadership roles across product, marketing and category management. Most recently, he led product marketing and e-commerce for the mobile division, following earlier stints as head of product and marketing and senior director roles.
His career within Samsung Electronics and its India operations has also included responsibilities for flagship devices, tablets and wearables, giving him a broad view of the company’s premium and mass-market portfolio.
Babbar succeeds Pullan, who stepped down from the role, marking a leadership transition at a time when India remains a key battleground for global smartphone makers.
The appointment signals continuity within Samsung’s leadership bench, with an internal candidate stepping up to steer one of its most critical business units in a highly competitive market.
