MAM
Concept revamps as Spiider Digital Hub
MUMBAI: Concept Group has revamped its digital arm, Concept Digital.
The division under managing director Kushal Sanghvi will be renamed as Spiider Digital Hub. Sanghvi has been handling the digital wing since a year now.
He said, “At Spiider we put the brand first. Keeping in mind the way people are consuming and spending large time spans on the Internet through PCs, laptops, mobile phones and other hand held devices our strategy would always revolve around ‘engagement’ with these audiences while creating a contextual environment and an interactive platform for the brand.
Today, we believe that there is no brand for which the enablement of technology and a consumer connect through this communication is a challenge and thus our endeavor would be to connect the dots and get the brand closer to the relevant consumer.”
The new team is already offering digital solutions for clients like Tata Mutual Fund, Religare, Barclays Bank, Commtel, AMD, Reebok, SBI, IOCL and Kumar Builders.
“We stand today in the midst of a media neutral environment. Digital dominance has been the reality of the advertising and marketing spaces across the world, for close to a decade now. As marketers, we’ve always kept our collective finger on the pulse of the consumer. In fact, in the last decade the consumer has really kept us on our toes. From developing digital services to specialist ORM, SEO and Online Strategy Planning strengths, we are constantly re-energising existing paradigms of communication,” Sanghvi added.
Brands
Hyundai Venue crosses 1 lakh bookings, adds HX8 Diesel AT variant
New top-spec automatic diesel trim brings ventilated seats, OTA updates and paddle shifters.
MUMBAI: Hyundai Venue just hit the jackpot and upgraded the prize because when you cross 1 lakh bookings, you don’t just celebrate, you throw in paddle shifters and ventilated seats for the ride. Hyundai Motor India Limited (HMIL) announced that the all-new Hyundai Venue has achieved 1 lakh bookings, cementing its strong position in the compact SUV segment. To mark the milestone and further enhance customer choice, the company introduced the new HX8 Diesel Automatic (AT) variant.
The HX8 Diesel AT is powered by the proven U2 1.5L CRDi diesel engine paired with a 6-speed automatic transmission. It adds a host of premium comfort, safety and convenience features, including:
- Ventilated front seats
- Dual-tone leatherette seats with VENUE branding
- Electric 4-way driver seat adjust
- Controller Over-the-Air (OTA) updates
- Hyundai Bluelink connected car technology
- Electric parking brake with auto hold
- Rear disc brakes
- Ambient lighting on crash pad and central console
- Drive mode select (Eco, Normal, Sport)
- Traction control modes (Sand, Mud, Snow)
- Paddle shifters
HMIL, managing director & CEO Tarun Garg said, “We are delighted that the new Hyundai Venue has crossed 1 lakh bookings, reaffirming the strong trust Indian customers place in our brand. The introduction of the new HX8 Diesel Automatic variant further strengthens the Venue lineup, offering customers the perfect blend of diesel efficiency, torque-rich performance and effortless convenience.”
Backed by Hyundai’s extensive sales and service network, the Venue continues to appeal to buyers seeking a feature-rich, comfortable and future-ready compact SUV. The new variant reinforces HMIL’s focus on delivering advanced technology, safety, comfort and value while adapting to evolving customer preferences.
In a segment where bookings are the real horsepower, Hyundai isn’t just counting milestones, it’s handing drivers an automatic upgrade that makes every journey feel like the victory lap.
