MAM
Pavan Chandra calls it a day at Vivaki
MUMBAI: Vivaki Nerve Centre head Pavan Chandra has moved on from the research and development section to join Mogae Media as chief intelligence officer.
Mogae Media is the mobile monetisation venture launched by Sandeep Goyal, former JV partner of Dentsu India.
Mogae Media chief business officer Gaurav Luthra said, “Pavan is a dreamer and a doer. As an evangelist for a new medium, he has just the right mindset and experience.”
Chandra added, “2012 will be the Year of the mobile. The versatility of the medium, the customer knowledge and the pinpointed targeting makes mobile a medium that will create its own space in clients‘ marketing plans. We are here to make it happen.”
Chandra brings in over 21 years of experience. He specialises in gaining insights on media behavior of consumers. His experience lies in deploying tools and technologies for tracking and measuring media habits.
Prior to Vivaki, he has worked with JWT as media planner and ZenithOptimedia as chief strategy officer.
AD Agencies
The Advertising Club unveils new brand identity
71-year-old industry body repositions itself as marketing’s guiding beacon
MUMBAI: The Advertising Club has revealed a refreshed brand identity, signalling a new chapter in its 71-year journey at the heart of India’s marketing and media ecosystem.
Created in partnership with global brand consultancy Landor, the rebrand is less about reinvention and more about realignment. It builds on decades of credibility while sharpening the Club’s role in an industry being rapidly reshaped by technology, artificial intelligence and shifting consumer expectations.
For generations, The Advertising Club has been the meeting ground for ideas, ambition and industry-defining conversations. From flagship platforms to benchmark-setting awards, it has helped script the story of modern Indian marketing. Now, as algorithms influence artistry and data sits alongside design, the Club is leaning into change with clarity.
At the core of the new identity is a simple but powerful idea: TAC as “The Beacon”. In a time of constant disruption, the industry needs more than applause lines. It needs direction. The refreshed positioning casts the Club as a steady guide, illuminating what lies ahead while honouring the milestones behind it.
The new visual system is designed to be flexible and future-ready, adapting seamlessly across awards, partnerships, platforms and digital touchpoints. It carries the weight of legacy, yet speaks in a contemporary voice that feels confident, global and distinctly Indian.
The Advertising Club president and McCann India CEO Dheeraj Sinha, said the refresh reflects both responsibility and opportunity. “Our seven-decade legacy demands that we lead with purpose. This new identity reaffirms our intent to serve as a beacon at a time of high volatility. TAC will continue to set benchmarks, spark meaningful conversations and champion the ideas shaping the future of marketing and advertising.”
The evolution is not about discarding the past, but about using it as fuel for what comes next. As culture, commerce, creativity and code increasingly converge, The Advertising Club is positioning itself as the platform that connects the dots and keeps the industry moving forward.
