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Sanjay Vasudeva joins Ozone Media as SVP sales
MUMBAI: Indian Internet advertising network Ozone Media Monday announced the appointment of Sanjay Vasudeva as senior vice president – sales.
Vasudeva joins Ozone Media after a stint at Zapak and would be responsible for driving customer growth, develop new business relationships and oversee client servicing across the country.
He has 22 years of experience in sales with top media companies which includes Times Internet, Navbharat Publications, Business World and Ananda Bazar Patrika.
“Our deep understanding of audiences has propelled our growth so far, we now aim to delve deeper and build intelligence around our offerings,” said Ozone Media founder and CEO Kiran Gopinath.
“Sanjay’s understanding of media industry is unparalleled amongst his peers. This critical knowledge, coupled with Sanjay‘s extensive media sales experience, prepares us for our next phase of growth.”
Sanjay Vasudeva added, “Today, the internet is a key component in a media planner’s agenda. At Ozone Media we can deliver much more value to our clients with the steps we are taking to better understand the consumer’s behaviour and use this intelligence to propel campaigns. I am thrilled to join Ozone Media, and look forward to contribute to the momentum we already have in the market.”
Headquartered in Bangalore, Ozone Media has offices in Mumbai, New Delhi and expanded to US in 2011.
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With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
