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Raj Kundra promoted Super Fight League inks 3-yr deal with YouTube
MUMBAI: Raj Kundra and Sanjay Dutt co-promoted Mixed Martial Arts‘ fighting league, Super Fight League, has reached a deal with video sharing website YouTube to live stream the event on SFL‘s dedicated channel youtube.com/SFL.
Under the terms of the tie-up, Google will have exclusive online and mobile rights for SFL content for three years and both Google and SFL will jointly share revenues from sponsorships and advertising on www.youtube.com/SFL.
Fans will also enjoy special content like Fighter interviews, fight night highlights, knockout of the night, submission of the night, The Bollywood acts, International performers and much more, at their convenience.
SFL Founder Chairman Raj Kundra said, “This unique initiative by SFL to partner YouTube will give the league a global reach on a single platform. This will allow MMA fans anywhere in the world to view the action on-demand as per their convenience, thus making the SFL channel on YouTube the biggest virtual MMA arena in the world.
“Since we are offering this as a free service initially our events will have greater viewership than any other MMA event in the world. This strategic tie up will give SFL the opportunity to give MMA fans worldwide the best fight night events with some of the industry’s best MMA Fighters.”
“We are thrilled to have the SFL as our global partner and bring this exciting Mixed Martial Arts sports content for the YouTube community around the world. The SFL format is super exciting and we’re working with SFL team to provide a unique experience to build greater awareness around the world for the sport”, said YouTube Director, Content Partnership, Asia Pacific Gautam Anand.
He added, “At YouTube we’re committed to bring all the exciting content for our users and this association will help us to build on that promise. Sports and entertainment are a big focus area for us and we’re working with companies to take their content to a global audience and also provide a great opportunity for advertisers to interact with a large number of viewers through interactive video formats.”
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With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
