Applications
Times Internet launches tablet magazine
MUMBAI: Times Internet Ltd (TIL) has launched Tweek, a first of its kind magazine for tablet users.
Tweek can be accessed via the iPad and will soon be launched for the iPhone and Android devices. The application has been developed in partnership with cloud-based mobile publishing company GENWI.
“Tweek offers its readers an unparalleled experience in terms of interactivity, customisation and usability. Its content will be kept fresh and relevant by the large database of content available within the TIL network. With its launch, we intend to pioneer the tablet magazine space in India,” said TIL CEO Rishi Khiani.
The weekly magazine will offer content with an urban perspective. Tweek will feature stories from around the world across business, entertainment, lifestyle and sport.
Furthermore, Tweek’s interactive format will allow readers to not just share stories through social networking sites, including Facebook and Twitter, but also share their feedback with the Tweek team. Tweek also enables the reader to not just read a story, but also listen to, watch it and, thus, experience the content.
Khiani added that TIL is interested in experimenting with different ways to monetise the content beyond traditional web advertising. “Taking advantage of this new medium — that incorporates the rich engagement features of the web into a mobile touch experience on a larger screen — we can deliver new advertising concepts.”
GENWI founder and CEO PJ Gurumohan said, “With the power of the cloud, Tweek will save time and production costs by reusing design layouts from week to week, all in standard web-based protocols such as HTML5, CSS, and JavaScript. But, the most groundbreaking aspect of the application is the way it surfaces existing content and takes full advantage of the tablet experience to create higher levels of reader engagement and the flexibility to explore new monetisation channels.”
Applications
With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
