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Australia’s Service Uncle portal enters India
MUMBAI: Service Uncle, the Australian B2B and B2C portal that provides information on a wide range of services and service providers in any city across the globe, has announced the launch of its India operations.
Service Uncle Australia managing director Rajesh Nagpal said, “Over the years, India has emerged as a significant market, that too quite rapidly. With the availability of various products and changing life style, consumers are looking for a resource, from where they can avail service related information at click of a button or just by dialing one number. In view of extending our offering to the Indian consumers and to make their life easier, we have decided to venture into the Indian geography. Today, the availability of service related information in India is highly disorganized. With one of its kind offering, I am sure people would find lot of value in our platform.”
The information on the portal is divided service category-wise, service provider-wise and service area-wise. It also has features like ‘get information on email’, ‘get information on sms’, in the form of online search assistance for services
The company is inviting free listings from service providers across the country. One can register under various services categories – Courier services, AC repair, plumbing leakage, car repair, legal services, catering services, pet care services, maid services, financial services, travel services, handyman services, education services, healthcare services, real estate services, contracting, consultancy, etc.
Apart from free listing, service providers can also advertise by choosing from options like banner or display ad. Service Uncle also mascot and rap style theme song.
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With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
