MAM
Anil Garg joins Lumata as MD
MUMBAI: Lumata, a global provider of mobile marketing, advertising and loyalty technology, has appointed Anil Garg as the MD of its Indian operations.
Garg joins in from SatMetrix Systems, where he served as GM of India. At Lumata, he takes over from Amit Dey.
In his new role, Garg will be responsible for accelerating Lumata‘s existing, and fast growing presence in India, the company said.
Lumata CEO Tom Enraght-Moony said, “Anil brings a wealth of experience to Lumata as the company works to establish market leadership in India. I‘m delighted to have secured such a seasoned professional to head up the operation.”
“The Indian market represents has enormous potential for growth, combine that with a great team and a solid customer base and the opportunity to join Lumata was too great to miss,” Garg added.
Garg comes in with over 30 years of experience, out of which he has spent 20 years in growing businesses globally.
Prior to SatMetrix, he has also worked with companies like CSC, SherpaZ, AristaServe Corporation and AT&T Wireless.
Brands
KKR sixes to power EV charger rollout under VIDA campaign
Cricket meets clean mobility as big hits spark India’s charging growth
NEW DELHI: VIDA, the electric mobility arm of Hero MotoCorp, has teamed up with Kolkata Knight Riders to launch a campaign that turns cricketing flair into real-world impact.
Titled ‘6 for 6’, the initiative promises to install a 6kW fast EV charger for every six hit by KKR during the ongoing Indian Premier League season. The idea is simple but powerful, as each big hit on the field contributes directly to expanding India’s fast-charging infrastructure.
The campaign builds on VIDA’s growing network, which already spans over 5,300 fast-charging points across more than 430 cities. With EV adoption gaining pace, the brand is using cricket’s mass appeal to accelerate both awareness and infrastructure growth.
Explaining the thinking behind the move, Hero MotoCorp emerging mobility business unit chief business officer Kausalya Nandakumar said, “Cricket has an incredible ability to unite and inspire millions across the country. With the ‘6 for 6’ campaign, we are turning every big hit on the field into a step towards a cleaner and a more accessible mobility future.”
She added that VIDA’s expanding fast-charging network and removable battery technology are designed to make EV ownership more convenient and practical for everyday users.
From the franchise’s side, the campaign is also about giving on-field moments a larger purpose. Kolkata Knight Riders chief executive officer Venky Mysore said, “The ‘6 for 6’ campaign exemplifies the potential of sport as a platform for meaningful, real-world impact. By linking every six to the expansion of EV charging infrastructure, this partnership transforms fan excitement into tangible progress.”
As part of the rollout, VIDA has introduced co-branded charging stations in KKR’s signature colours, with a flagship installation unveiled alongside team players. The chargers are designed for quick top-ups, powering VIDA scooters from zero to 80 percent in about an hour, while also being positioned along key highways to support longer journeys.
The initiative also taps into VIDA’s removable battery system, which allows users to charge using standard household plug points, adding flexibility to the charging ecosystem.
By blending the thrill of cricket with the urgency of clean mobility, VIDA and KKR have found a neat way to make every six count twice, once on the scoreboard and again on India’s road to an electric future.
