Brands
Bhima Jewels welcomes Sobhita Dhulipala as brand ambassador
Mumbai: Bhima Jewels, a prominent name in the gold and diamond jewellery retail sector, proudly showcases a legacy that has flourished for nearly a century. In a recent milestone, Bhima Jewels collaborates with esteemed actor and celebrity Sobhita Dhulipala, who now stands as the distinguished brand ambassador for the brand. This exciting partnership marks a significant evolution for Bhima Jewels as it continues to make a mark in the world of exquisite jewellery. The campaign has been crafted by FCB Ulka.
Speaking on this occasion, Bhima Jewels MD Abhishek Bindumadhav, stated, “In a bold move that challenges conventional norms and firmly positions Bhima Jewels as a continued industry trailblazer with a legacy spanning almost a century, the brand’s commitment to redefining perceptions and offering a fresh perspective on Diamond Jewellery significantly contributes to its competitive edge, setting the stage for further market expansions. Recognizing the evolving dynamics of the market, this strategic decision aligns seamlessly with our dedication to meeting the dynamic needs of a diverse consumer base, showcasing adaptability as a core strength. Catalyzing innovation and market evolution, Bhima Jewels’ foresight in recognizing the potential of Diamond jewellery plays a pivotal role in cementing its position as a trendsetter in the industry, resonating for years to come.”
FCB Ulka, Bengaluru president and head of office Damodaran N shared insights about the campaign, “The primary goal of this campaign was to highlight Bhima’s prominence in the domain of diamond jewellery, emphasizing its extensive range of products. Our insight was rooted in the notion that diamonds symbolize the celebration of life’s achievements. For today’s modern women, self-sufficiency is paramount, and they no longer rely on others to commemorate these milestones. Rather, she is fully capable of doing so herself.”
Brands
Faber-Castell India appoints Sunaina Haldar as director – marketing
With stints at Tata, SleepyCat and ADF Foods under her belt, Haldar is primed to redraw Faber-Castell’s brand story
MUMBAI: Faber-Castell India has poached Sunaina Haldar from ADF Foods, appointing her director – marketing as the German stationery brand looks to muscle up in a category that is rapidly reinventing itself around creativity and self-expression.
Haldar hit the ground running. “My first couple of weeks have been incredibly energising, understanding consumers, visiting markets, engaging with retailers and immersing myself into the world of Faber-Castell Group,” she said.
She arrives with considerable firepower. At ADF Foods, Haldar ran marketing across India and international markets for a portfolio spanning Ashoka, Aeroplane, Camel and ADF Soul. Before that, she was vice-president – marketing at direct-to-consumer mattress brand SleepyCat, where she helmed brand, content and performance marketing. Her résumé also includes a stint leading marketing, new product development and CRM for Tata SmartFoodz at Tata Consumer Products, no small proving ground.
Between corporate roles, Haldar also operated as a fractional CMO for early-stage startups, building marketing strategy and operational structures from scratch, a signal that she knows how to move fast with limited resources.
With 18 years straddling FMCG, D2C and the startup world, Haldar now takes the reins at a brand that has long owned the classroom but is clearly hungry for the living room. In a stationery market where the pencil has become a lifestyle statement, Faber-Castell has picked someone who knows exactly how to sell that story.
