MAM
Mudra Max conjures snowfall in Chennai for Apollo Munich
MUMBAI: Standalone health insurance company Apollo Munich in partnership with Mudra Max executed an event to promote the company‘s health insurance project by creating artificial snowfall at the Express Avenue Mall in Chennai.
The health insurance project named Optima Restore was launched with the proposition of ‘unbelievable‘ and snowfall in Chennai was part of the launch campaign. The pre-event hype promotion saw promoters distributing Apollo Munich branded balloons with ‘Snowfall in Chennai‘ written on it as an invite. Radio also acted as an invite medium to drive people in hordes to the event.
On the day of the event, the team created a maze structure through which people could explore their way to the main event to experience snowfall. A snow machine threw imitation snow around an igloo through the day attracting crowds. To complete the experience a motion sensing game played on the large screen was also installed.
Mudra Max (OOH, Experiential, Retail) president and head Mandeep Malhotra said, “For a mall event to reach out to more than 100,000 people over the weekend is rare. Needless to say, the brand delivered on its promise of offering the ‘Impossible‘ to the people of Chennai and am indeed happy that I was present here personally to experience the same.”
Apollo Munich Health Insurance CEO Antony Jacob said, “Optima Restore has two benefits. Restore benefit automatically reinstates the basic sum insured in case the insured exhausts their sum insured in a policy year. Another is the Multiplier benefit, where in case a customer have acclaim free year, the insurance cover increases by 50 per cent the next year and double it the year after at no extra change guaranteed. Optima Restore has been designed to offer complete comfort to health insurance consumers, since their coverage will increase whether they use up the plan, or don‘t use it at all. Guaranteed, and with no extra charge.”
MAM
DB Group names Abhay Dubey as chief brand marketing
Seasoned marketer brings regional muscle and launch savvy to DB
LUCKNOW: Dainik Bhaskar Group has appointed Abhay Dubey as chief brand marketing, strengthening its leadership bench as the media major sharpens its focus on brand-led growth.
Dubey steps into the role after a high-impact stint as regional marketing manager at Reliance Broadcast Network, where he led data-driven regional campaigns and rolled out new initiatives from concept to completion. Based in Lucknow, he steered end-to-end account marketing, orchestrated launch events, and fine-tuned go-to-market strategies with a sharp eye on budgets and brand visibility.
Before that, he served as area marketing manager at Mahindra Holidays & Resorts India Limited, handling business development, media buying and integrated branding campaigns across Uttar Pradesh. His remit included planning new service launches and working closely with creative agencies, media owners and government departments.
Dubey also held the position of brand manager at EM3 Agriservices Pvt. Ltd., where he drove product launches, demand generation and stakeholder engagement. Earlier in his career, he was head of marketing at Saffron Communications Pvt. Ltd., overseeing integrated campaigns across sectors, and began his journey at Jagran Engage, building experience in advertising and lead generation.
With expertise spanning digital marketing, brand management, demand generation and below-the-line advertising, Dubey brings both strategic planning skills and hands-on execution experience to the table. His track record suggests a marketer who is as comfortable crunching numbers as he is crafting narratives.
At DB Group, he is expected to shape sharper brand strategies, amplify market presence and ensure campaigns that do not just make noise, but make sense.
