MAM
Kalyan Jewellers unveils Ramayana inspired designs in its ‘NIMAH’ collection
Mumbai: Kalyan Jewellers’ heritage jewellery collection ‘Nimah’ unfolds a new chapter, harmoniously blending existing temple-style motifs and iconography with the venerable imagery of Lord Ram. This transformative addition effortlessly merges timeless tradition with divine inspiration.
The Nimah line, celebrated for its exquisite Nakashi work—a signature style reminiscent of Karnataka’s temple jewellery—has historically showcased mythological symbols like peacocks, swans, lotus flowers, bejewelled and hooded serpents, and divine feminine figures Saraswati and Lakshmi. In its latest curation, Kalyan Jewellers artfully incorporates elements from the Ramayana into Nimah’s designs, introducing motifs of Rama and Sita, alongside the iconic Rama Pattabhisheka and the Ayodhya temple.
Nimah stands as a testament to Kalyan Jewellers’ commitment to innovation and heritage preservation, offering an extensive collection of bridal jewellery. Ideal for brides seeking classic, divinely inspired gold pieces, many may gravitate towards these designs, envisioning them as cherished bridal heirlooms to be passed down through generations.
Commenting on the newly revamped collection, Kalyan Jewellers executive director Ramesh Kalyanaraman said, “this enhanced Nimah collection signifies the dawn of a new artistic era at Kalyan Jewellers. It is a celebration of our rich heritage, cleverly reimagined through contemporary design and adorned with precious stones. Serving as a heartfelt homage to the timeless narratives of the Ramayana and Indian mythology, each piece is meticulously brought to life with the unparalleled craftsmanship for which our brand is renowned. We believe this upgraded collection will seamlessly complement our existing brand portfolio, resonating widely, especially among our clientele.”
Historically adorned with kemp stones, rubies, garnets, emeralds, and pearls, the distinctive style of the newly updated collection now combines traditional charm with a modern aesthetic. This refreshed collection features a variety of exquisite gemstones, including Rose Quartz, Emerald Beads, Amethyst, Onyx Beads, Pearls, Morganite, Blue Sapphire, Moissanite, and Russian Melon Beads. The infusion of these new stones adds a fresh dimension to the design, creating a collection that is both timeless and on-trend.
Customers can also avail the benefits of Kalyan’s four-level assurance certification on gold jewellery. While jewellery retailed at Kalyan Jewellers goes through multiple purity tests and are BIS hallmarked, the four-level assurance certificate promises customers payment on the value of purity mentioned in the invoice during exchange or resale. Also, it ensures free lifetime maintenance of ornaments at any Kalyan Jewellers’ showroom in the country.
Brands
Abhinav Rastogi named global marketing director for YouTube Shopping
Google veteran to scale creator commerce and expand shopping across global markets
SINGAPORE: Abhinav Rastogi has stepped into a new role as global marketing director for YouTube Shopping, marking the latest chapter in a more than decade-long career at Google.
Rastogi, who took on the position in February and is based in Singapore, will lead global marketing for YouTube Shopping, a platform designed to connect creators, viewers and merchants in a single ecosystem. His remit includes expanding the service into new markets and strengthening its positioning as a growth channel for both creators and brands.
In a reflective note on the transition, Rastogi pointed to a simple but powerful idea driving the role. For years, creators have quietly built trust with audiences through consistent and authentic content, and that trust often shapes purchasing decisions. What is changing now, he said, is the infrastructure around that behaviour. YouTube Shopping aims to make it easier for viewers to discover and buy products recommended by creators they already follow.
The scale is already significant. More than half a million creators have joined the programme, with recent expansion into Japan through a partnership with Rakuten signalling further global ambitions.
Rastogi believes the future of shopping on YouTube will be driven by a blend of creators, content and communities. In his view, it is the human voice behind the screen, not just the product, that ultimately builds trust and drives discovery.
Prior to this role, he served as director of marketing, YouTube Asia Pacific, where he led regional marketing across creator engagement, brand building and reputation. During that time, he played a key role in launching and scaling YouTube Shopping across eight markets in the region.
Earlier stints at Google include group product marketing manager, consumer apps, overseeing growth for products such as Search, Maps and Assistant across India and Southeast Asia, and product marketing manager roles spanning consumer apps and YouTube, where he contributed to launches including YouTube Music, YouTube Originals and YouTube Shorts.
Rastogi began his career in consulting with Boston Consulting Group and A.T. Kearney, before moving into the technology sector. He is an alumnus of Indian Institute of Management Calcutta and Indian Institute of Technology Kanpur.
Alongside his corporate role, he is also an active angel investor, backing early-stage startups in consumer technology and electric mobility across India and Southeast Asia.
As he settles into the new role, Rastogi is betting on a future where every video can double up as a storefront, and where commerce feels less like a transaction and more like a recommendation from a trusted voice.
