MAM
Interface Communications creates M&M’s new campaign
Mumbai: SUV manufacturer Mahindra & Mahindra (M&M) has launched a new TVC for the recently launched new Xylo, conceptualised by Interface Communications.
Fashion photographer Atul Kasbekar continues as brand endorser.
The new TVC continues with the Xylo‘s brand promise of ‘Time of your life‘. It aims to give a whole new dimension to Xylo‘s first makeover.
The communication focuses on the makeover as well and highlights the changes in design and styling of the Xylo.
M&M VP – marketing, automotive division Vivek Nayer said, “The creative idea of using a car wash to depict a make over reveals the stylish New Xylo in a fun and clutter breaking manner. And as before, fashion photographer Atul Kasbekar and his models add to the trendy quotient. We are sure that the new campaign will motivate many customers to consider the stylish new Xylo in their next car purchase.”
Interface Communications NCD Robby Mathew said, “Communicating the styling changes in a vehicle can become very literal and boring. Hence the idea of a visit to a car wash which cascades into a car makeover, thus, revealing the stylish new Xylo.”
Brands
Oyo parent Prism appoints former Sebi chief Ajay Tyagi to Board
Former market regulator joins Prism to strengthen governance for IPO
NEW DELHI: Prism, the parent entity of Oyo, has appointed former Sebi chairman Ajay Tyagi as an independent director, as the hospitality firm gears up for its planned Rs 6,650 crore initial public offering (IPO).
Tyagi, a 1984-batch IAS officer, served as chairman of the Securities and Exchange Board of India (SEBI) from 2017 to 2022. His appointment is aimed at strengthening the company’s governance framework and providing strategic oversight as it moves closer to a public listing.
He joins a high-profile board that already includes several prominent names from global business and policy circles. These include Troy Matthew Alstead, former CFO and group president of Starbucks; Aditya Ghosh, co-founder of Akasa Air; Deepa Malik, paralympic athlete and Padma Shri awardee; William Steve Albrecht, professor of accountancy at Utah State University; and Bejul Somaia, partner at Lightspeed Venture Partners.
Prism founder Ritesh Agarwal, said Tyagi’s experience in capital markets regulation and public-institution stewardship will be critical as the company scales operations and enhances long-term accountability.
The company recently filed preliminary papers with Sebi to raise Rs 6,650 crore through a confidential route. Market sources estimate its valuation will be in the range of $7 billion to $8 billion.
Over the course of his career, Tyagi has held senior roles in the ministry of finance, where he oversaw investment policy and financial-sector reforms. His induction to the Prism board signals a renewed focus on aligning the company’s internal standards with the stringent requirements of public markets as it advances toward its IPO.
