MAM
Amul to sponsor Indian Olympics team
MUMBAI: Indian milk co-operative Amul Monday strengthened its connect with sports by announcing its sponsorship of the Indian contingent to the London 2012 Olympic Games by signing an MoU with the Indian Olympic Association.
India‘s largest food product marketing organisation, which achieved a turnover $ 2.2 billion in 2010-11, has become the Official Sponsor of the Indian team in the category of Dairy products.
The company which produces milk related products had become the shirt sponsor of the Netherlands cricket in the 2011 ICC World Cup. During the India Grand Prix last year, the company had tied up with Sauber F1 team.
Explaining the rationale of this association, GCMMF MD R S Sodhi said that milk is nature‘s original energy drink and plays a pivotal role in building the physical and mental strength of the athletes.
The association with IOA will help Amul in engaging the youth so that they can enjoy a healthy life and strive to become swifter, higher and stronger in their endeavours, he asserted.
“Amul is committed to strengthening the Olympic movement in India and encourage young generation from all corners of the country to take up Olympic sports. I take great pleasure and pride in announcing our sponsorship of the Indian contingent to the London 2012 Olympic Games as ‘Olympic Partner‘,” Sodhi stated.
Amul will launch a series of advertising campaigns for milk, butter, cheese, paneer and ghee to promote this association in the coming months.
Brands
Hyundai Venue crosses 1 lakh bookings, adds HX8 Diesel AT variant
New top-spec automatic diesel trim brings ventilated seats, OTA updates and paddle shifters.
MUMBAI: Hyundai Venue just hit the jackpot and upgraded the prize because when you cross 1 lakh bookings, you don’t just celebrate, you throw in paddle shifters and ventilated seats for the ride. Hyundai Motor India Limited (HMIL) announced that the all-new Hyundai Venue has achieved 1 lakh bookings, cementing its strong position in the compact SUV segment. To mark the milestone and further enhance customer choice, the company introduced the new HX8 Diesel Automatic (AT) variant.
The HX8 Diesel AT is powered by the proven U2 1.5L CRDi diesel engine paired with a 6-speed automatic transmission. It adds a host of premium comfort, safety and convenience features, including:
- Ventilated front seats
- Dual-tone leatherette seats with VENUE branding
- Electric 4-way driver seat adjust
- Controller Over-the-Air (OTA) updates
- Hyundai Bluelink connected car technology
- Electric parking brake with auto hold
- Rear disc brakes
- Ambient lighting on crash pad and central console
- Drive mode select (Eco, Normal, Sport)
- Traction control modes (Sand, Mud, Snow)
- Paddle shifters
HMIL, managing director & CEO Tarun Garg said, “We are delighted that the new Hyundai Venue has crossed 1 lakh bookings, reaffirming the strong trust Indian customers place in our brand. The introduction of the new HX8 Diesel Automatic variant further strengthens the Venue lineup, offering customers the perfect blend of diesel efficiency, torque-rich performance and effortless convenience.”
Backed by Hyundai’s extensive sales and service network, the Venue continues to appeal to buyers seeking a feature-rich, comfortable and future-ready compact SUV. The new variant reinforces HMIL’s focus on delivering advanced technology, safety, comfort and value while adapting to evolving customer preferences.
In a segment where bookings are the real horsepower, Hyundai isn’t just counting milestones, it’s handing drivers an automatic upgrade that makes every journey feel like the victory lap.
