MAM
Monster Energy to sponsor two FIM races
MUMBAI: IMG Motorsports, part of the Events and Federations division within IMG Worldwide, has signed energy drink brand Monster Energy as the presenting sponsor of the individual world championship FIM Speedway Grand Prix series.
The multi-year sponsorship deal will also see Monster Energy become the title sponsor of team world championship which will be known as the FIM Monster Energy Speedway World Cup. A new logo featuring the Monster Energy brand has been designed for the SWC tournament, which takes place in July.
IMG Global Head of Motorsports Rob Armstrong said, “It’s a credit to the SGP series and the IMG Motorsports team that we have attracted a brand like Monster Energy. There are exciting times ahead for both the world championships with the Grand Prix series expanding into the Southern Hemisphere this year. I’m delighted to have Monster Energy on board and they have a huge part to play as we continue to develop truly great world championship events.”
Monster Energy MD Jamal Benmiloud said, “We love this sport, from the athletes to the dedicated fans, so it’s great to be able to support both the SGP and SWC in their mission to grow this great sport. We’re delighted to play our part in presenting the FIM Speedway Grand Prix series and FIM Monster Energy Speedway World Cup. We can’t wait to catch up with speedway fans around the world this season. We’re looking forward to an exciting season ahead.”
MAM
Sleepwell unveils nationwide sleep study on World Sleep Day
79 per cent use screens before bed, 36 per cent of 18–25-year-olds sleep ≤5 hours.
MUMBAI: Sleepwell just dropped the pillow truth bomb because when India’s sleeping less and scrolling more, even the mattress wants to stage an intervention. On World Sleep Day 2026, Sleepwell released its nationwide Sleep Study, painting a stark picture of India’s escalating sleep crisis. The findings show that 79% of Indians use screens right before bed, fuelling restless nights and drowsy days. Alarmingly, 36% of young adults aged 18–25 sleep five hours or less making them the country’s most sleep-deprived group.
The study also busts the myth of “catch-up sleep”, 65% of respondents actually sleep even later on weekends, pointing to increasingly irregular patterns that spill fatigue into the working week. Mattress discomfort emerged as a frequently overlooked culprit behind late-night wake-ups and constant leak-anxiety checks.
To drive the message home, Sleepwell’s CMO Puneet Gulati appeared on Zee Business, stressing that quality sleep isn’t a luxury, it’s foundational health. He highlighted how the right mattress can transform restless nights into restorative ones.
The brand doubled down with clever late-night activations, partnering with a quick-commerce platform to serve contextual ads between 11 pm and 3 am, gently nudging bleary-eyed scrollers to consider mattress discomfort as the reason they’re still awake and pointing them to the nearest Sleepwell store. Digital influencers and creators also shared relatable stories of how poor sleep fuels impulsive late-night behaviour.
In a nation that celebrates hustle but quietly pays for it in lost rest, Sleepwell isn’t just selling mattresses, it’s selling the radical idea that sometimes the bravest thing you can do is close your eyes and actually sleep well.
