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MTV Live HD launched in Philippines via Cignal
MUMBAI: Viacom International Media Networks Asia, a division of Viacom Inc, has announced MTV Live HD‘s launch in the Philippines through Cignal, owned and operated by MediaScape Inc, a subsidiary of MediaQuestHoldings, the investment arm of the PLDT Beneficial Trust Fund.
MTV Live HD is being broadcast in 1080i High-Definition and crystal clear Dolby Surround 5.1 from 1 March. Cignal is the country‘s first ever high definition (HD) satellite provider that offers the most number of HD channels nationwide.
MTV Live HD programming line-up consists of music-based programming that is original, acquired and from the vast MTV library, such as music festivals, live performances, music documentaries and original productions.
First launched in 2008, MTV Live HD is now available in 36 countries, reaching more than eight million households worldwide. The channel library boasts over 1,000 hours of native HD content including key shows MTV World Stage, Isle of MTV, Rock am Ring, Live Vibrations, MTV EMA and many more.
The launch of MTV Live HD introduces the first HD music offering on one of Philippines‘ fastest growing Pay TV platforms and will be available 24 hours a day on Cignal‘s Plan 1590. MTV Live HD‘s debut in the Philippines marks the third territory in Asia following launches in Singapore and Malaysia last year.
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With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
