Applications
Mobile TV monthly viewing to reach 3 hours on Tablets by 2014 in UK
MUMBAI: A new report from Juniper Research finds that growing user satisfaction with mobile TV on tablets will push average monthly viewing times to 186 minutes per month in 2014.
The report, ‘Mobile TV: Applications, Devices and Opportunities 2012-2016‘, finds that as users become more accustomed to viewing content on tablets, and as a wider range of content becomes available on tablets, consumers will increase their viewing times. This increase will be most apparent in North America where there is already
significant mobile TV usage, and where Internet TV services such as Hulu and Netflix are extremely popular.
A tablet is the ideal device on which to consume mobile TV content – their large screen sizes and intuitive user interfaces allow almost everyone to browse for and watch content.
Another driver for this growth is the continued integration of mobile services into pay-TV packages. Tablets can offer a richer viewing experience when used alongside traditional television by allowing the user to access supplementary information such as plot synopses and actor biographies. These devices also enable users to view pay-TV content or to watch catch-up services when away from home, extending the reach of traditional TV services.
According to report author Charlotte Miller, ‘Consumers are already accustomed to timeshifting thanks to DVRs such as TiVo and Sky+; what mobile TV allows them to do is placeshift. This allows users to watch their pay-TV content anytime, anywhere and on any device – the TV experience is no longer confined to the home.‘
Other key findings from the report include:
– The number of users of streamed mobile TV services on smartphones will increase by 2.8x between 2011 and 2016.
– The majority of broadcast mobile TV users will be from the Far East & China.
– Subscriptions will make up the vast majority of mobile TV revenues.
Applications
With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
