Kids
Hasbro Studios is presenting partner of International Emmy® Kids Awards
MUMBAI: The International Academy of Television Arts and Sciences has announced that Hasbro Studios, the Los Angeles-based production and distribution division of Hasbro, will serve as a presenting partner of its new International Emmy Kids Awards.
The previously announced awards ceremony, which breaks new ground for the Academy, will be solely dedicated to recognising excellence in children‘s television programming produced and initially aired outside of the US.
Iatas president, CEO Bruce L. Paisner said, “We are delighted that Hasbro Studios and its president, Stephen Davis, saw the importance of these new International Emmys and stepped forward as a presenting partner. We thank Stephen, a respected industry veteran, for his support.”
The inaugural awards ceremony is scheduled to take place in February 2013 in New York City.
Davis said, “We are honored to join with the premier international awards organisation in recognising the outstanding work of top kids‘ programmers from around the world. The international community has come into its own as a producer of high-quality animated and live-action shows for the young audience. It is ready for the Academy‘s spotlight.”
Six new categories have been created for this event: Kids: Preschool; Kids: Animation; Kids: Factual; Kids: Non-Scripted Entertainment; Kids: Series; and Kids: TV Movie/Mini-Series.
Kids
Sony YAY! launches ‘House of Masti’ to celebrate 20 years of Shin chan
Comedian Kiku Sharda joins the fun with a special rap track as the mischievous icon returns to Indian TV.
MUMBAI: Shin chan is back and this time, he’s bringing the whole house of masti with him! Sony YAY!, India’s leading kids’ entertainment channel, has unveiled ‘House of Masti’, a specially curated programming block to mark 20 years of the iconic animated series Shin chan on Indian television. The campaign transforms the beloved character’s mischievous world into a fresh, high-energy viewing experience. It features new episodes, fan-favourite moments, and themed programming stunts, all designed to stand out from regular broadcasts.
Adding extra sparkle to the celebration, popular comedian Kiku Sharda has joined the campaign. He anchors the integration with a lively rap track titled ‘Shin chan ka YAY! Dhamaal’, infusing contemporary music and humour into the beloved series.
Sony YAY! business head of kids and animation Ambesh Tiwari said, “Over the past 20 years, Shin chan has built a strong and enduring connection with audiences in India. With ‘House of Masti’, we are celebrating this milestone through a differentiated, campaign-led experience. Kiku Sharda and the rap track add a fun, high-energy layer that will resonate with today’s kids and families.”
Starting 27 April, viewers can enjoy the World Television Premiere of Shin chan along with new episodes and an exciting lineup of blockbuster movies on Sony YAY!.
By blending nostalgia with fresh, engaging content, Sony YAY! is ensuring that the cheeky, laughter-filled adventures of Shin chan continue to entertain and connect with new generations across the country.
In a world full of serious cartoons, Shin chan remains delightfully naughty and with ‘House of Masti’, Sony YAY! is making sure his brand of chaos stays as fresh and fun as ever. Get ready for some serious masti!
