MAM
Nilesh Naik joins Perceot/H as SCD in Bangalore
MUMBAI: Percept/H has appointed Nilesh Naik as senior creative director for its Bangalore office. He moves from Dentsu Marcom, where he was at Mumbai office serving as creative director.
In his new role, Naik will be spearheading the creative team in Bangalore and will be focusing on developing and strategising innovative campaigns for the clients.
Percept/H chief executive officer Prabhakar Mundkur said, “Our Bangalore office is growing from strength to strength. Getting Nilesh on the team is part of our effort to strengthen the creative product at Percept/H.”
Naik said, “Percept/H is the right fit in terms of brands, the people, and their vision for the place. It‘s a great opportunity to create work that‘s refreshingly different yet works wonders for the brand.”
Naik comes on board with 13 years of experience in the advertising industry and during this time has worked with agencies like Everest, Euro RSCG, Ambience and Bates. He has worked for different verticals like FMCG, finance, real estate, publications, telecom and insurance. Naik was part of the team that managed Tata AIG Life‘s launch campaign in India.
Digital
India leads global adoption of ChatGPT Images 2.0 in first week
From anime avatars to fantasy covers, users turn AI visuals into culture
NEW DELHI: India has emerged as the largest user base for ChatGPT Images 2.0, just a week after its launch by OpenAI, underlining the country’s growing influence on global internet trends.
While the tool was introduced as an advanced image-generation upgrade within ChatGPT, Indian users are quickly reshaping its purpose. Instead of sticking to productivity-led use cases, many are embracing it as a creative playground for self-expression, storytelling and online identity.
From anime-style portraits and cinematic headshots to tarot-inspired visuals and fictional newspaper front pages, the model is being used to create highly stylised, shareable content. Features such as accurate text rendering, multilingual prompts and the ability to generate detailed visuals with minimal input have helped drive rapid adoption.
What sets the latest model apart is its ability to “think” through prompts, generating multiple outputs and adapting to context, including real-time web inputs. But the bigger story lies in how users are engaging with it.
In India, trends are already taking shape. Popular formats include dramatic studio-style lighting edits, LinkedIn-ready headshots, manga-inspired avatars, soft pastel “spring” aesthetics, AI-led fashion moodboards, paparazzi-style visuals and fantasy newspaper covers. Users are also restoring old photographs, creating tarot-style imagery and experimenting with futuristic design concepts.
Local flavour is adding another layer. Prompts such as cinematic portrait collages and Y2K-inspired romantic edits are gaining traction, blending global aesthetics with distinctly Indian internet culture.
The surge reflects a broader shift in how AI tools are being used in the country, moving beyond utility to creativity. As younger users, creators and social media enthusiasts experiment with new visual formats, AI-generated imagery is increasingly becoming part of everyday digital expression.
If early trends hold, ChatGPT Images 2.0 may not just be a tech upgrade but a cultural moment, giving millions a new visual language to play with online.
