MAM
McCann Erickson promotes Jitendra Dabas to EVP– planning
MUMBAI: McCann Erickson has promoted Sr VP and head of strategic planning Jitender Dabas to EVP – planning.
Dabas had joined McCann Erickson Delhi in January 2011, moving from JWT India where he was working as executive planning director and VP. He will oversee the planning function of Bangalore office.
McCann Worldgroup executive chairman and CEO- India and president- South Asia Prasoon Joshi said, “Jitender has demonstrated commitment and passion apart from skill in understanding of brands and shaping up a formidable strategic planning team in our Delhi operations in a short span of time. And I am positive that he will bring tremendous value to our Bangalore clients and operations as well.”
Brands
Hisense launches Intelli Cool Pro air conditioners in India
New range brings rapid inverter cooling, Wi Fi voice control and R32 refrigerant
MUMBAI: Hisense is turning up the cool factor in India’s home appliance market with the launch of its Intelli Cool Pro Series room air conditioners, a new premium range designed to combine faster cooling with smarter connectivity.
Announced on 9 March, the launch expands the company’s residential air conditioner portfolio in India and brings its latest inverter technology and connected features to Indian homes.
At the centre of the new range is Hisense’s QSD rapid inverter technology, designed to accelerate compressor performance and bring down room temperature quickly after the unit is switched on. The system is built on the company’s nine generations of inverter development and aims to deliver stable cooling, reduced power fluctuations and improved long term reliability.
The Intelli Cool Pro Series also features an AI smart mode that automatically adjusts cooling levels according to room conditions and user preferences. The goal is simple: maintain comfort while keeping energy consumption in check.
Beyond cooling, the company is pitching the new models as a solution for healthier indoor air. The units are equipped with a 4 in 1 healthy filter designed to capture fine particulate matter, while a self clean function helps maintain hygiene within the system and improves overall air quality inside the home.
Connectivity is another key focus. The air conditioners come with built in Wi Fi through the Hisense ConnectLife platform, allowing users to control and monitor their AC remotely using a smartphone. Voice control is supported in both English and Hindi, while features such as scheduling and temperature customisation make it possible to manage cooling settings from anywhere.
From an environmental perspective, the new range uses R32 refrigerant, which has a global warming potential around 65 per cent lower than the commonly used R410A refrigerant. The company says the shift supports its broader push towards more energy efficient and environmentally responsible appliances.
The Intelli Cool Pro Series is designed to deliver powerful and even cooling across different room sizes. It includes features such as quick chill technology with 3D airflow design, four way auto swing for uniform air distribution and long distance airflow to cool larger spaces effectively. Multiple sleep modes, quiet operation and stabiliser free performance are also part of the package.
Hisense India chief executive officer Pankaj Rana said modern air conditioning needs to go beyond basic cooling as consumers increasingly look for intelligent performance, energy efficiency and healthier indoor environments. He added that the Intelli Cool Pro Series combines rapid inverter technology, AI driven adaptability and smart connectivity to meet the evolving needs of Indian households.
Along with the Intelli Cool Pro Series, Hisense has also introduced the Intelli Cool Series and the Eco Cool Series in India, further expanding its presence in the country’s growing air conditioner market.
