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RTL Belgium, Mobistar join forces to launch Plug Mobile
MUMBAI: The entire RTL universe on your mobile. That´s what Mobistar and RTL Belgium are proposing to all fans of the channel Plug RTL, with a mobile offer designed just for them: Plug Mobile.
On the menu: free access to the three channels of RTL Belgium via the 3G network, videos on demand on your mobile telephone, exclusive contests, zapping and even the possibility of choosing which films will be broadcasted on Plug RTL.
It is available in 450 Mobistar points of sale in Wallonia and Brussels. Plug Mobile is not only a prepaid mobile phone offer that is both simple and advantageous, but also and above all a privileged access to the universe of RTL Belgium, and of Plug RTL in particular.
RTL Belgium CEO Philippe Delusinne said, “For RTL, digital convergence is a reality, especially for the younger generations, and Plug Mobile clearly responds to this imperative. Thanks to this new mobile offer, we enable this target public – which is, precisely, highly mobile – to remain in contact with our TV channels and our contents at any time, wherever they are. After an initial collaboration distributing the RTL channels on the Starpack digital TV platform, Plug Mobile will consolidate our strategic partnership with Mobistar.”
Mobistar CEO Jean Marc Harion said, “This co-marketing agreement with RTL Belgium fits perfectly within our strategy of partnerships, whose objective is to synergize with other brands in order to target market segments where we have less of a presence with the Mobistar brand. Via the Plug Mobile brand we’re reaching a younger, more feminine target group and further strengthening our position in the highly competitive prepaid cards segment. I´m delighted by this structural and strategic partnership between Mobistar and RTL Belgium, and I hope that this alliance will perpetuate itself by evolving towards other screens as well.”
Intended for the ultra-connected between ages 15 and 34 who love television, cinema and the latest trends, the Plug Mobile offer includes functionalities that are altogether novel on the Belgian mobile telephony market:
- free surfing on the Plug RTL portal (accessible via an iPhone or Android application or via a dedicated mobile site), with access in 3G to the three channels of RTL Belgium in Mobile TV and to a selection of the best videos on demand of RTL Belgium (including an exclusive and daily 12-minute zapping broadcast every day at 6.10 p.m. on Plug RTL)
- the possibility of becoming a Plug RTL programmer and voting for the horror film that will be broadcasted on the channel Friday evening during the “Plug Horror Show”
- contests in order to win seats at VIP avant-premi?res abroad, to attend film shoots, or to win DVDs, concert tickets, etc.
Plug Mobile is activated free of charge, and each customer can keep his or her current number. It is possible to top up for 5, 10 or 15 euros
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With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
