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One launches on Indonesian pay-TV platform Indovision
MUMBAI: Sony Pictures Television Networks Asia has expanded the distribution of its first Asian general entertainment network, One, in Indonesia by launching on the leading pay-TV platform Indovision.
As a result of the new carriage deal with PT MNC SkyVision, One joins AXN,AXN Beyond, Sony Entertainment Television and Animax to complete the bouquet of five SPT Networks, Asia channels on Indovision.
As the exclusive destination of programmes produced by Seoul-based content supplier and broadcaster SBS, One has prime and current South Korean entertainment. The channel airs the latest Korean drama series, with selected titles premiering three to five weeks after their debut in Korea. In addition, the hippest K-pop variety and music programmes complement One’s drama line-up.
At launch, One is available to all Indovision subscribers and is part of all its basic packs including ‘Venus’, ‘Galaxy’ and ‘Super Galaxy’. One is airing its programmes in original Korean audio with Bahasa Indonesia and English subtitling.
Sony Pictures Television senior VP, GM Networks, Asia Ricky Ow said, “One has the potential to grow together with the rapidly expanding pay-TV audience in Indonesia. We have no doubt that the fresh and high quality Korean entertainment content on ONE will be well received among the many Korean pop culture and drama fans in the country. We are pleased to extend our partnership with PT. MNC SkyVision to bring ONE to many more viewers on Indovision, and have set our sights on taking the channel to greater heights” .
In Malaysia, One HD was the top rated HD channel on Astro for the whole of 2011 and continues to hold the No.1 spot. And in Singapore, One clocked the longest viewing duration per viewer each day for PMEB audiences, among all regional Chinese entertainment networks on StarHub TV. In addition to Indonesia, Malaysia and Singapore, One is also available in Cambodia, Brunei and Australia.
In March, One subscribers can enjoy romance drama Protect the Boss, starring Choi Kang Hee (My Sweet Seoul), Ji Sung (Swallow the Sun) and Kim Jae Joong of Korean pop music group JYJ; aviation drama Yes, Captain featuring Ku Hye Sun (Boys Over Flowers) and Ji Jin Hee (Spring Days); as well as comedic drama Salaryman Cho Han Ji starring Lee Bum Soo (Giant), Jung Ryeo Won (My Lovely Samsoon) and Jung Gyu Woon (Dr. Champ).
New One premieres in April 2012 include time-traveling romance drama ‘Rooftop Prince‘ starring JYJ’s Micky Yoochun; ‘Fashion King‘ a drama about aspiring fashion designers featuring Korean pop group Girls’ Generation’s Kwon Yuri; two-part romance drama ‘Hanoi Bride‘ starring Lee Dong Wook as well as family drama ‘A Simple Heart‘.
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With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
