Kids
Disney Junior to air Minnie’s Bow-Toons animated series
MUMBAI: Disney Junior, the kids channel focussed on 2-7 age group, will air new animated short-form series Minnie’s Bow-Toons starring Minnie Mouse.
Based on hit Emmy-nominated series Mickey Mouse Clubhouse, these shorts will play out multiple times daily beginning this week only on Disney Junior.
Walt Disney Television International India Business Head Vijay Subramaniam says, “Disney Junior is every young kids and their parent’s favourite entertainment destination. With this launch, we look forward to further build Minnie‘s timeless appeal that has entertained generations of kids and parents around the world.”
In the stylish new series of shorts, Minnie Mouse, the leading lady of Disney Junior together with good friend Daisy Duck, will show her passion for fashion by running up their very own Bow-Tique, a specialty shop which stocks only colorful bows and bow-ties.
“Highlighting the themes of friendship and fashion, Minnie’s Bow-toons will engage our little fashionistas and encourage good values such as cooperation with each other, helping and sharing,” added Subramaniam.
One of the most beloved characters in the world, Minnie Mouse was first introduced to the public alongside her leading man, Mickey Mouse, in the 1928 classic animated short Steamboat Willie.
Kids
Sony YAY! launches ‘House of Masti’ to celebrate 20 years of Shin chan
Comedian Kiku Sharda joins the fun with a special rap track as the mischievous icon returns to Indian TV.
MUMBAI: Shin chan is back and this time, he’s bringing the whole house of masti with him! Sony YAY!, India’s leading kids’ entertainment channel, has unveiled ‘House of Masti’, a specially curated programming block to mark 20 years of the iconic animated series Shin chan on Indian television. The campaign transforms the beloved character’s mischievous world into a fresh, high-energy viewing experience. It features new episodes, fan-favourite moments, and themed programming stunts, all designed to stand out from regular broadcasts.
Adding extra sparkle to the celebration, popular comedian Kiku Sharda has joined the campaign. He anchors the integration with a lively rap track titled ‘Shin chan ka YAY! Dhamaal’, infusing contemporary music and humour into the beloved series.
Sony YAY! business head of kids and animation Ambesh Tiwari said, “Over the past 20 years, Shin chan has built a strong and enduring connection with audiences in India. With ‘House of Masti’, we are celebrating this milestone through a differentiated, campaign-led experience. Kiku Sharda and the rap track add a fun, high-energy layer that will resonate with today’s kids and families.”
Starting 27 April, viewers can enjoy the World Television Premiere of Shin chan along with new episodes and an exciting lineup of blockbuster movies on Sony YAY!.
By blending nostalgia with fresh, engaging content, Sony YAY! is ensuring that the cheeky, laughter-filled adventures of Shin chan continue to entertain and connect with new generations across the country.
In a world full of serious cartoons, Shin chan remains delightfully naughty and with ‘House of Masti’, Sony YAY! is making sure his brand of chaos stays as fresh and fun as ever. Get ready for some serious masti!
