MAM
Times Television Network loses two VP-marketing personneL
MUMBAI: Times Television Network has lost two of its VP-marketing personnel: Vaishali Sharma and Smeeta Neogi.
Sharma, who was VP-marketing, cited personal reasons for quitting the company.
ET Now and Zoom marketing head Neogi has resigned to join Mahindra Lifespaces as VP-marketing.
Times Television Network has still not decided on their replacements.
However, it is learnt that ET Now GM – marketing Siddharth Ray and Zoom GM – marketing Rahul Sethi will look after their respective marketing teams.
Times Now’s marketing mandate will be looked after by Times Television Network MD and CEO Sunil Lulla.
Sharma spent less than a year at Time Now, having joined in July 2011.
Prior to joining Times Now, Sharma was with BBC Global News Division for five years. She resigned as head of Marcomm- South Asia. She had also worked with Walt Disney and JWT.
Prior to Times Television Network, Neogi has also worked with Trent Limited, Ambience Publicis and Publicis India.
MAM
Bharat Vedica launches ‘From Beehives to Bottle’ campaign
Honey brand uses honeycomb-inspired hexagon bottle and reels to celebrate nature’s craft.
MUMBAI: Bharat Vedica just bottled nature’s buzz because when bees build the perfect shape, the smartest thing a brand can do is copy the homework. Bharat Vedica, the wellness-focused organic brand under A Patel Venture, has rolled out a digital-first campaign titled ‘From Beehives to Bottle’ that traces honey’s journey from blossom to breakfast table. The storytelling series of Instagram reels follows bees collecting nectar, the transformation inside the hive, and the final bottling turning a quiet natural process into engaging short-form content.
At the centre of the narrative is the brand’s new hexagon-shaped honey bottle, directly inspired by the honeycomb’s geometry widely regarded as one of nature’s most efficient designs. The shape serves as both packaging innovation and visual metaphor for precision, balance and harmony in every drop.
Nutritionist Kiran Kukreja (Nutty Over Nutrition) appears in the campaign content, explaining raw honey’s everyday benefits and its role in modern wellness routines.
The reels have driven strong performance on Instagram, with the brand recording a high double-digit month-on-month increase in follower acquisition and impressions reaching multiples of the existing base significantly boosting top-of-funnel visibility and discovery among premium consumers.
Bharat Vedica MD Arvind Patel said, “Bees build honeycombs with remarkable precision, creating a structure that represents efficiency, balance, and harmony. The hexagon bottle draws inspiration from that natural design, translating the beauty of the hive into something people can experience in their everyday kitchens.”
The refreshed raw honey range includes Ajwain Flower Honey, Rose Petal Honey, Forest Honey and Saffron (Kesar) Honey, available in 250 g and 500 g sizes. It is currently sold on the brand’s website and Amazon, with wider retail availability planned soon.
In a wellness world full of loud promises, Bharat Vedica quietly lets the bees do the talking proving that sometimes the sweetest story isn’t invented in a boardroom, it’s already humming away in a hive.
