MAM
JWT to acquire stake in Pakistan-based digital agency
MUMBAI: JWT has agreed to acquire a minority stake in Pakistan-based digital agency, Converge Technologies, as part of its strategy to add depth and breadth to its Asian digital offerings.
The global agency has not announced how much stake it will hold and at what price. The acquisition is subject to regulatory approvals.
Founded in 2007, Converge Technologies is based in Karachi and handles clients like Unilever, PTCL, Mobilink, HP, Bank Alfalah, Nokia and Pakistan State Oil.
JWT Pakistan CEO Mansoor Karim Shaikh said, “This partnership will put both Converge and JWT Pakistan in a position to leverage each other’s strengths and scale up our integrated offering for our clients.”
Converge offers services including digital media strategy, social media planning and management, platform, content, technology enablement, game and app development, mobility campaign planning and execution.
JWT Asia Pacific has moved aggressively into the digital space over the last year, expanding both organically and through acquisitions.
JWT signed an agreement in 2011 to acquire A4A, a digital and social media marketing company in China. On 12 March XM Asia, a JWT company, acquired Indonesia-based digital agency Magnivate.
“As one of the ‘Next 11‘ growth economies, Pakistan is a very strategic market for JWT. This deal adds yet more momentum to our regional digital growth strategy. We will continue to add depth and breadth to our Asian digital offerings over the coming month,” JWT Asia Pacific President Michael Maedel said.
MAM
Ananta Das exits as head – brand PR for Prime Video India & APAC
Seasoned comms leader with nearly 20 years’ experience leaves after leading regional brand strategy.
MUMBAI: Ananta Das just hit the eject button on her Prime Video role because when you’ve scripted brand stories across continents, sometimes you need a scene change of your own. Ananta Das has stepped down from her position as head of brand PR for Prime Video India & APAC, marking a significant leadership transition in the streamer’s regional communications setup. Her replacement will be hired into a broader regional brand communications role reporting directly to APAC communications head Menon, indicating a restructuring of the hierarchy.
With nearly two decades in communications, Das brings a strong track record across major organisations. Before Prime Video, she handled brand and corporate mandates at Johnson & Johnson, Tata Global Beverages, and Colgate-Palmolive. At Prime Video she drove brand communications strategy across APAC markets, steering messaging for the platform’s expanding slate of originals, major content launches, and key industry initiatives.
The exit comes as Prime Video continues to scale its originals and regional presence in a competitive streaming landscape. Das’s departure opens the door for fresh leadership to shape the next phase of brand storytelling in one of the world’s fastest-growing entertainment markets.
For a region where content is king and attention is currency, transitions like this aren’t endings, they’re plot twists that keep the narrative moving forward.
