MAM
Shailja Vohra joins Maxus as ESP head
MUMBAI: Maxus, a GroupM media agency, has announced the appointment of Shailja Vohra as ESP head. She will be based out of Delhi office and will report to Maxus and Motivator South Asia MD Ajit Varghese.
Vohra earlier served as head of programming and operations for Fox Traveller and acquisitions for NGC. Before that, she had a long stint at Discovery in programming.
Maxus MD Ajit Varghese said, “At Maxus, we have always believed in incubating specialised people in areas of content, activation and digital apart from integrated planners leading business teams. With Shailja‘s programming background and her passion for the space, we believe it can add a fresh perspective of looking at content and also look at ways of driving content strategy for brands across platforms, formats than just AFPs”.
Vohra said, “It‘s a privilege to be part of Maxus ESP team. I am joining them at an interesting juncture both when Content is taking a Central role in Communication Planning and Brands are looking at newer formats to engage with consumer. I would love to take the practice to the next level along with GroupM collaboration and capabilities.”
Brands
Ekart expands IKEA partnership with EV deliveries in Chennai
3PL to handle 600 plus products with 48 hour delivery via EV fleet.
MUMBAI: Flatpacks are going electric and your sofa might now arrive with a smaller carbon footprint. Ekart has expanded its partnership with IKEA to power last-mile deliveries in Chennai, doubling down on speed, scale and sustainability in one of India’s key urban markets. Under the collaboration, Ekart will manage end-to-end large-format deliveries for IKEA across the city using a 100 per cent dedicated electric vehicle fleet. The move makes Chennai the second major market after NCR-Delhi where Ekart handles IKEA’s last-mile logistics, signalling a broader rollout of EV-led supply chains.
The mandate is no small load. Ekart will oversee deliveries for over 600 products from IKEA’s catalogue, ranging from furniture to home décor—categories that demand specialised handling and precision logistics.
Backed by its technology-driven fulfilment network, Ekart is targeting deliveries within a 48-hour window, offering real-time tracking and end-to-end visibility from warehouse to doorstep. The focus is clear: faster turnarounds without compromising on control or customer experience.
The EV-first model also aligns with both companies’ sustainability goals, as urban logistics increasingly shifts towards zero-emission solutions. For IKEA, which continues to expand its omnichannel presence in India, reliable and eco-conscious last-mile delivery is becoming central to scale.
For Ekart, the partnership reinforces its positioning as an enterprise-grade logistics player in large-format commerce. The company already supports over 1,800 retail, D2C and enterprise brands, spanning last-mile delivery, part-truckload services and warehousing.
As India’s logistics ecosystem evolves, this collaboration highlights a growing trend: delivery is no longer just about distance, it’s about efficiency, experience and increasingly, emissions.
