Applications
BookmyShow.com to manage online ticketing of five IPL teams
MUMBAI: Ticketing portal BookmyShow.com has been appointed as the official ticketing partner for five IPL teams – Mumbai Indians, Kings XI Punjab, Rajasthan Royals, Pune Warriors and Delhi Daredevils.
Apart from being the official ticketing partner for the teams, BookMyShow.com will also provide Mumbai Indians, Kings XI Punjab and Rajasthan Royals, Pune Warriors and Delhi Daredevils with a comprehensive ticketing solution which would encompass Strategy & Planning, Ticket Printing with Security Features, Online Sales, Ground Sales, Home Delivery, Inventory Management, Stock Distribution, Cash Collection, Corporate & Package sales, Online Marketing, Gate Entry Validation and Management and Reconciliation (Post Event).
Bigtree Entertainment Founder and CEO Ashish Hemrajani said, “We at BookMyShow.com are proud to associate with IPL for the 3rd consecutive year. This year BookMyShow.com will be providing ticketing solutions for Mumbai Indians, Kings XI Punjab, Rajasthan Royals, Pune Warriors and Delhi Daredevils.
“Cricket has always been one of the most loved and preferred game amongst Indians. IPL is the perfect format for stadium viewing, as they are just four hours long and can be enjoyed after a day’s work. Keeping this in mind and to make this experience even more exhilarating, BookMyShow.com is in continuous pursuit to provide our customers with hassle free experience; may it be for booking tickets or on-ground support.”
Applications
With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
