Hindi
Marathi version of No Entry in offing
MUMBAI: Bollywood hit No Entry will have a Marathi version. The remake of Boney Kapoor‘s film will go on floors tomorrow, celebrating Gudi Padwa, the Maharashtrian New Year.
Titled No Entry Pudhe Dhoka Aaahey!, the film will be produced by Premnath Rajagopalan and Nikhil Saini under the banner of Underground Films.
Elaborating on whether he sold the remake rights, Kapoor said: “I know the producers Rajagopalan and Saini for a long time. After they showed an inclination to make a Marathi remake of No Entry, I gave him the NOC to make the film.”
The producers have enlisted reputed Marathi actors like Bharat Jadhav, Ankush Choudhari, Kranti Redkar, Saie Tamhankar, Aniket Vishwasrao, Sai Lokur, Manava Naik and Paddy Kambli to play the lead roles essayed in the original by Anil Kapoor, Salman Khan, Lara Dutta Bipasha Basu, Fardeen Khan, Esha Deol, Celina Jaitley and others.
The principal shooting of the film is scheduled to begin in May 2012 in Goa and Mumbai under director Milind Arun Kavde.
Hindi
UFO Cine Media Network unveils ‘India’s biggest cinema moment ever’
Dhurandhar 2 and Toxic tipped to deliver rare pan-India scale for brands
MUMBAI: UFO Cine Media Network is pitching an upcoming dual-film release weekend as what it calls the largest advertising opportunity cinema has offered in India, banking on an estimated 100 million cumulative footfalls nationwide.
The initiative, branded “India’s Biggest Cinema Moment Ever”, is anchored around the simultaneous release of Dhurandhar 2 – The Revenge and Toxic, two high-profile action films expected to dominate screens across regions and languages. Trade projections, supported by cinema measurement tool Procat, suggest the combined lifetime theatrical run could deliver one of the widest audience concentrations seen in recent years.
Dhurandhar 2 – The Revenge, an India–Pakistan spy thriller, is set to release in five languages, broadening its appeal across northern and southern markets. The franchise has already built a sizable multilingual following through theatrical runs and streaming platforms. Toxic, fronted by pan-India star Yash, is expected to draw heavy footfalls across southern circuits and beyond, buoyed by the actor’s proven box-office pull.
UFO, which operates an in-cinema advertising network spanning more than 4,100 theatres, is positioning the release window as a rare moment of synchronised national attention. Its footprint covers multiplexes and single screens across over 1,500 towns and cities, allowing advertisers to deploy campaigns at scale during a single weekend.
Executives at the company argue that cinema’s value lies not just in reach but in attention. Unlike digital or television, audiences are captive, emotionally engaged and free from distraction, they say, translating into stronger recall and measurable returns for brands. With advertisers increasingly focused on performance-led media planning, UFO is framing the dual release as comparable in scale to India’s largest broadcast and sporting properties.
Industry observers note that as theatrical exhibition expands deeper into Tier 2 and Tier 3 markets, such tentpole weekends are becoming anchor moments for annual media strategies. If Dhurandhar 2 – The Revenge and Toxic deliver as expected, the weekend could set new benchmarks not only for box office numbers, but also for cinema’s evolving role as a high-attention advertising medium.
