MAM
Skoda awards creative mandate to BBH India
Mumbai: Skoda Auto India has appointed Bartle Bogle Hegarty (BBH) as its creative agency.
BBH will conceptualise and execute the creative communication campaigns for all Skoda Auto products (Fabia, Laura, Yeti, Superb and the newly launched Rapid) and initiatives in India.
Skoda Auto India brand head and member of the board sales and marketing Thomas Kuehl said, “Ever since its arrival in India, Skoda Auto has constantly been evolving to suit the demands of the Indian consumers. Effective communications and daily engagement with our customers is an essential requirement to enforce our corporate identity – ‘Simply Clever‘ together with our value for money proposition. Moving ahead, we welcome BBH as our new communications and strategic partner.”
“In today‘s media savvy era, it is imperative that one builds their brand‘s image through sharp and effective communication strategies. We are expecting our association with BBH to be a successful one, interspersed with memorable campaigns for our various products and corporate initiatives,” Skoda Auto India head of marketing Kamal Basu added.
On winning the account BBH India managing partne Partha Sinha said, “Skoda is a fantastic brand and has built a great reputation in India. We are delighted to have the opportunity of taking the brand forward. We are confident that we will be able to use our strategic and creative capabilities to create communications that have the well-known BBH ingredients of Intelligence and Magic.”
MAM
Pulse launches 7th Loyalty Day with #PulseUpYourDrink campaign
Runs May 1 to 15, invites fans to create drinks, 100 winners get merchandise.
MUJMBAI: If candy had a cocktail hour, Pulse is ready to stir things up literally. The Dharampal Satyapal Group’s confectionery brand has rolled out the seventh edition of Pulse Loyalty Day, anchored by a new digital-first campaign, #PulseUpYourDrink, running from May 1 to May 15, 2026. The idea: turn a tangy candy into a creative ingredient, and let consumers do the mixing. Tapping into a growing trend of flavour experimentation, especially among Gen Z and millennials, the campaign invites fans to create mocktails and beverages using Pulse candy. The format leans heavily on user-generated content, with participants encouraged to share their creations on social media by tagging @passpass_pulse.
To kick things off, a set of chefs will introduce Pulse-inspired mocktail recipes, setting the base for fans to remix and reinterpret. Actor Mannara Chopra joins the campaign to amplify reach, signalling a continued focus on youth engagement.
The activation is designed to play out across the digital ecosystem, with nano and micro influencers driving participation and conversation. As an added incentive, 100 participants will win Pulse-branded merchandise, blending fandom with rewards.
Pulse, which has led the hard-boiled candy segment for the past nine years, is increasingly positioning itself as more than just a product leaning into culture, community and online behaviour. Loyalty Day, now in its seventh edition, has evolved into a recurring digital moment where consumers actively co-create the brand narrative.
The strategy is clear: keep the flavour familiar, but the engagement fresh. Because in today’s attention economy, even a candy needs to stay in the mix.
