MAM
Skoda awards creative mandate to BBH India
Mumbai: Skoda Auto India has appointed Bartle Bogle Hegarty (BBH) as its creative agency.
BBH will conceptualise and execute the creative communication campaigns for all Skoda Auto products (Fabia, Laura, Yeti, Superb and the newly launched Rapid) and initiatives in India.
Skoda Auto India brand head and member of the board sales and marketing Thomas Kuehl said, “Ever since its arrival in India, Skoda Auto has constantly been evolving to suit the demands of the Indian consumers. Effective communications and daily engagement with our customers is an essential requirement to enforce our corporate identity – ‘Simply Clever‘ together with our value for money proposition. Moving ahead, we welcome BBH as our new communications and strategic partner.”
“In today‘s media savvy era, it is imperative that one builds their brand‘s image through sharp and effective communication strategies. We are expecting our association with BBH to be a successful one, interspersed with memorable campaigns for our various products and corporate initiatives,” Skoda Auto India head of marketing Kamal Basu added.
On winning the account BBH India managing partne Partha Sinha said, “Skoda is a fantastic brand and has built a great reputation in India. We are delighted to have the opportunity of taking the brand forward. We are confident that we will be able to use our strategic and creative capabilities to create communications that have the well-known BBH ingredients of Intelligence and Magic.”
MAM
BLS International launches #VisaReady campaign to guide applicants
Initiative targets visa myths, delays and rejections with practical guidance
MUMBAI: Visa woes may soon meet their match because paperwork, it seems, is finally getting a user manual. BLS International has rolled out a new awareness drive, #VisaReadyWithBLSInternational, aimed at simplifying the often confusing visa application process and reducing delays caused by misinformation and incomplete documentation. The campaign, led across social media platforms, zeroes in on a long-standing pain point for travellers: lack of clarity around procedures, timelines and requirements. By offering step-by-step guidance, documentation checklists and clear Dos and Don’ts, the initiative attempts to turn what is typically a stressful process into a more predictable one.
At its core, the campaign also seeks to bust common myths that frequently derail applications issues that often lead to avoidable rejections or last-minute complications. The idea is to equip applicants with practical, actionable insights so they can plan better and submit stronger applications within expected timelines.
The push will not remain limited to digital channels. BLS International plans to extend the initiative across its Visa Application Centres globally, reinforcing awareness at key touchpoints where applicants engage with the process.
BLS International joint managing director Shikhar Aggarwal framed the campaign as more than a communication exercise, emphasising the company’s attempt to embed guidance and preparedness into every stage of the applicant journey.
Operating in over 70 countries and working with more than 46 client governments including embassies, consulates and diplomatic missions, the company has built a sizeable footprint in visa and consular services. With this campaign, it is now leaning into education as much as execution, signalling that in the world of visas, clarity might just be the new currency.
