MAM
Disney, Mumbai Indians in licensing pact
MUMBAI: Mukesh Ambani-owned IPL franchise Mumbai Indians has inked a licensing deal with The Walt Disney Company India to launch co-branded merchandise products targeted at under-14 kids segment.
The co-branded merchandise will be sold in around 5,000 Reliance retail outlets and will be also be promoted through the digital medium.
The two partners see a brand fit. Mumbai Indians have India’s favourite cricket icon Sachin Tendulkar at its helm who has huge following among kids particularly under-14. Mickey Mouse, Disney’s famous cartoon property, is also a popular character among kids..
With this association, the merchandise revenue of Mumbai Indians is expected to climb in comparison to last year’s revenue of Rs 50-60 million, according to Mumbai Indians co-owner Nita Ambani.
Ambani further said that her vision for Mumbai Indians was to make it a strong and satisfactory brand that is financially independent without the support of RIL. She also said that the franchise will break even in the long run.
Walt Disney India MD Ronnie Screwvala is delighted with this alliance. “Disney being the most acclaimed brand internationally has only bonded with brands that are commercially feasible in its nature,” he said.
He also feels that this coalition of Mumbai Indians and Walt Disney will expedite the aggrandizing of brand equity for both .
The former entrepreneur cum CEO of UTV also mentioned that the under 14 segment has high potential and will keep burgeoning in the next few years. He pegs the licensing market for kids in 4-14 age group at Rs 14 billion.
Brands
KFC turns tea time into dunk time with Khushi and Orry
Dunked range campaign mixes gossip, friendship and extra sauce.
MUMBAI: When the tea is hot and the chicken is hotter, you know it is going to be a night in. KFC has unveiled a new campaign for its all-new Dunked range, enlisting Bollywood’s favourite BFF duo Khushi Kapoor and Orry for a reel that serves sass with a side of sauce.
The video plays out like a familiar Gen Z script. A party is ditched after Orry’s swollen face becomes the evening’s plot twist. Instead of flashing lights and crowded dance floors, the duo opts for a cosy night in. Khushi proposes a New Year resolution to simply stay home more often. Orry counters with a more ambitious goal shedding his “gossip aunty” reputation, a claim that earns him a sceptical look.
Naturally, restraint does not last long. Before Khushi can finish her sentence, Orry launches into animated storytelling mode. Celebrity break-ups, DM drama, influencers on diets, the tea flows freely, and so does the dunking. Between bites and banter, KFC’s Dunked range becomes the unofficial third wheel, anchoring the conversation in indulgence.
The campaign cleverly mirrors product and persona. Just as the Dunked range promises bold flavours and generous sauce, the reel leans into exaggerated expressions, playful tension and friendship dynamics that feel instantly shareable. The storytelling is fast, cheeky and built for scroll culture.
By tapping into pop-culture references and the easy chemistry between the two personalities, KFC positions its Dunked range as the perfect partner for laid-back evenings where gossip is plentiful, resolutions are flexible and the sauce is unapologetically extra.
The campaign is now live across KFC’s digital platforms, targeting younger audiences who see food not just as a meal, but as a mood.
Because sometimes, the best parties are the ones you skip, especially when the tea is this juicy.
