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Integrate closes $11 mn funding from Comcast, Liberty Global
MUMBAI: Integrate, the multi-channel performance marketing technology and solutions provider, has closed an $11 million growth equity investment from Comcast Ventures and Liberty Global in another round of funding which has also seen participation from existing Integrate investor Foundry Group.
The Series B financing will help drive the next phase of product development and also get the company closer to their goal of connecting every channel of advertising into one unified platform.
Integrate addresses the reality that audiences are more fragmented and new media is becoming more measurable, effectively shifting the $280 billion advertising market from a disconnected-channel model to an interconnected-performance model. Integrate advertisers leverage ad optimisation and audience analysis data to plan, launch, track, analyse ROI and optimise performance-advertising campaigns across both online and offline channels.
“Today‘s successful advertisers need more than an outstanding creative approach. They need an integrated distribution strategy that places their messages in front of the right eyeballs on the right devices, combined with real-time attribution data that measures the full impact per channel,” said Integrate co-founder Jeremy Bloom.
“We are extremely excited about Integrate‘s vision to become a leading, cross-channel marketplace for the purchase of performance-based advertising,” said Sam Landman, principal, Comcast Ventures. “As advertisers shift more budget towards performance buys and as audiences become increasingly fragmented, Integrate is using technology to simplify process and optimise results for their customers.”
Founded in 2010, Integrate has built a technology that automates ad serving, tracking and the attribution value for advertisers in a combination of online (mobile, display, email, social, digital video) and offline (telemarketing, television, print, radio, outdoor, billboard) channels to pursue, monitor and measure their advertising impacts.
“Integrate has been able to scale its business extremely rapidly since Foundry‘s initial funding of the business in late 2010. This rapid growth speaks to the market demand for a truly integrated platform through which marketers can manage and optimize all types of performance campaigns,” said Foundry Group MD Seth Levine.
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With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
