MAM
The Thums Up man graduates to a new masculine code this summer
MUMBAI: Thums Up, India‘s most successful cola brand, is evolving into a wholesome personality while sticking to its masculine image.
This summer, Thums Up has graduated from its ‘Live the Thunder’ life philosophy to a new masculine code.
Aided by creative agency Leo Burnett, Thums Up has unleashed its ‘Aaj kuch toofani kartey hain’ (Let‘s do something stormy today) campaign as it seeks to quench the thirst of an increasing number of Indian consumers this hot summer and maintain its leading market share position in the cola segment.
Featuring action movie star Mahesh Babu, model-turned-actor Sahil Shroff, winner of Khatron ke Khiladi 2011 Dhaval Thakur and Kingfisher calendar girl Angela Johnson, the Thums Up man grows up from being the ‘angry young man’ to the ‘cool risk taker’, the follower of ‘playful mastery’ and now the advocate of bold masculine leadership.
Shot in Bangkok, the campaign highlights a series of daredevil acts by Babu and his team who use Thums Up as a fuel to achieve their mission to do something ‘Toofani’ (stormy). As the leader of the pack, Babu inspires his team to use a combination of bold action, smart thinking and team effort to outwit the challenges, demonstrating the bold leadership and daredevil attitude of a Thums Up lover.
The campaign also includes an anthem that has been composed by the lyricist duo of Ram Sampath and Amitabh Bhattacharya of ‘Delhi Belly‘ fame. The ad film has been directed by Hollywood action director Nick Livesey.
Says Leo Burnett executive creative director Sainath Saraban, “Thums Up campaigns are about ultimate adventure and daring stunts that reflect the brand’s persona. The new ‘Aaj Kuch Toofani Kartey Hain’ campaign has been designed to give the consumers a differentiated and thrilling experience. Shooting this campaign was extremely challenging and exciting and that added to the stature of the stunts.”
In the past too, Thums Up‘s brand proposition has been “action” and “daring” virtues as it differentiates itself from the other cola competing peers as a stronger aerated drink. The bold, red Thums Up logo is a very popular icon in India, forcing Coca-Cola to acquire it.
Thums Up‘s previous brand ambassadors include Bollywood actors Salman Khan and Akshaye Kumar.
Brands
Motorola launches edge 70 fusion with 50MP Sony camera
New mid-premium smartphone brings 144Hz display, 7000mAh battery and motoAI from 12 March 2026.
MUMBAI: Motorola just fused flagship flair with mid-range magic because when your phone packs a 7000mAh battery and a world-first Sony sensor, even the competition starts feeling a little flat. Motorola has launched the edge 70 fusion in India, introducing the world’s first 50MP Sony LYT-710 camera with motoAI to the mid-premium segment. The device also features India’s only 144Hz 1.5K True Colour quad-curved Pantone-validated display, a massive 7000mAh silicon-carbon battery with 68W TurboPower charging, and the Snapdragon 7s Gen 4 platform.
The camera system includes OIS, an f/1.8 aperture, Pantone Validated Colours and SkinTone Validation, plus 4K video recording with HDR across all lenses. Advanced motoAI features such as AI Photo Enhancement, Adaptive Stabilization and Auto Night Vision deliver pro-grade results. A 13MP ultra-wide + macro lens and 32MP front camera complete the setup.
Design highlights include an all-new slim 7.99mm profile weighing just 193g, with luxurious fabric-inspired finishes in three Pantone-curated colours, Blue Surf, Country Air and Silhouette. The 6.78-inch Super HD+ Extreme AMOLED panel offers 5200 nits peak brightness, 100 per cent DCI-P3 gamut and dual stereo speakers with Dolby Atmos.
Powered by moto ai 2.0, the phone includes Next Move suggestions, AI Image Studio, Catch Me Up 2.0, Pay Attention live transcription and Perplexity integration. It runs Android 16 with three OS upgrades and five years of security updates, plus IP68 + IP69 and MIL-STD-810H durability.
Motorola India managing director T.M. Narasimhan said, “With the motorola edge 70 fusion, we have focused on delivering exceptional camera performance, design excellence, intelligent experiences, and dependable power in an ultra-refined form factor.”
The edge 70 fusion comes in three variants, 8GB + 128GB (Rs 26,999), 8GB + 256GB (Rs 29,999) and 12GB + 256GB (Rs 32,999). An early bird sale for limited stock runs on Flipkart on 6 March from 12pm–4pm, with full availability from 12 March on Flipkart, Motorola.in and retail stores.
Effective pricing after offers, Rs 24,999 (8/128GB), Rs 27,999 (8/256GB) and Rs 30,999 (12/256GB), including Rs 2,000 instant discount on HDFC/Axis cards, Rs 2,000 exchange bonus and no-cost EMI options. Buyers also get 18 months of free Google Gemini Pro (worth Rs 35,100).
In a segment where phones often promise the moon but deliver average nights, the edge 70 fusion stands out by actually delivering both clear shots after dark and power that lasts long after the party ends.
