MAM
Simpl introduces ‘Early Settlement’ for D2C to reduce CoD settlement time up to 90 per cent
Mumbai: Simpl – Checkout Network announced the introduction of its newest business offering ‘Early Settlement’ for direct-to-customer (D2C) merchants, aimed at reducing the settlement time for cash on delivery (CoD) orders by up to 90 per cent and improving daily sales by nearly 40 per cent. This assumes significance as CoD orders, which constitute nearly 60 per cent of all online orders, typically take 15-20 days for settlement at the merchant’s end, thereby blocking cash flow and increasing merchants’ working capital requirements.
In addition to this, the new business offering from Simpl also settles prepaid orders with merchants in the shortest time possible, thereby providing/giving merchants the ability to improve their cash flow with same-day settlement of both CoD and prepaid orders. Simpl’s ‘Early Settlement’ also offers settlements on all 365 days and not just on business working days, which is a first in the industry. Its fully automated settlement system ensures timely and accurate payments to merchants, helping improve their cash flows and reconciliation.
Commenting on the launch of Early Settlement, Simpl CXO Khanaz K.A said, “As an organisation with a nuanced understanding of merchants’ pain points, the tardy pace of cash flow settlements from CoD transactions in India has been a persistent challenge for D2C merchants in India. This leads to ballooning of monthly unsettled cash for D2C merchants to $ 300 million, which leads to an increase in their working capital requirements. With Simpl’s Early Settlement, merchants will be able to reduce their CoD order settlement time by as much as 90 per cent and improve their average daily sales by nearly 40 per cent. In the first two months of its pilot stage, nearly two dozen D2C merchants have already adopted our newest business offering, in a testament to its efficacy in solving their cash flow concerns, which they can redeploy to further their business growth”.
Among the two dozen early adopters of Early Settlement, merchants such as Wabi Sabi, Frido and Italian Colony have witnessed a substantial upward shift in their sales, experiencing a 40 per cent increase after expanding their cash on delivery (CoD) capacity. Interestingly, women’s luxury wear brand Wabi Sabi has recorded over 125 per cent improvement in sales within a month of adopting this Early Settlement.
The onboarding process for merchants to activate ‘Early Settlement’ takes approximately 15 minutes and the technology stack has been designed to ensure error-free execution without the need for any human intervention. Once the integration is successfully completed, merchants can expect prompt and hassle-free settlements as a testament to the efficiency of our system. Simpl is also working on ensuring real-time settlements for COD transactions over the next few months, to further streamline the settlement process. With Early Settlement, Simpl is expanding its offerings for merchants after 1-Tap Checkout, Pay after Delivery and Checkout Suite to improve conversions and reduce return to origin (RTO).
With over 26,000 merchants and millions of customers choosing Simpl as their preferred checkout partner, the company has over the last several years developed and strengthened its artificial intelligence-powered technology platform, which powers consumers’ checkout journey seamlessly and helps merchants improve their business.
AD Agencies
Omnicom Advertising names Ellie Brocklehurst chief growth and marketing officer for Asia
The former TBWA Asia marketing chief returns from maternity leave with an ambitious mandate to make Omnicom the most sought-after network in the region.
NEW YORK: Ellie Brocklehurst is back, and she is not easing herself in gently. Omnicom Advertising has appointed Brocklehurst as chief growth and marketing officer for Asia, a role that puts her in charge of growth and marketing initiatives across the network’s three flagship agencies: BBDO, McCann and TBWA. Her brief is to sharpen existing capabilities while identifying new avenues for expansion across the region.
Brocklehurst brings a career that has moved steadily upward through some of the industry’s most recognisable names. She began at Source Music before moving through Exposure Public Relations and Marketing, Taurus Marketing and LEWIS Global Communications. She then joined BBDO Worldwide as communications manager for the Asia group, rising to regional communications director for Asia. At Wunderman Thompson, she served as head of marketing and PR for APAC before being elevated to APAC growth marketing lead, where she worked closely with local management teams on client expansion strategies, new business acquisition and brand building. Most recently, she served as chief marketing officer at TBWA\Asia.
Brocklehurst, who is returning from maternity leave, was characteristically direct about what she intends to do with the opportunity. “Transitioning back from my final maternity leave is a significant personal milestone,” she said. “While it’s the end of one era at home, it marks the beginning of an ambitious new one professionally.” She left little doubt about the scale of her ambition. “I’m stepping into this role with a clear mission: to make Omnicom Advertising the most awarded, revered, and sought-after agency network in Asia.”
In a region where agency networks are jostling hard for creative dominance and client loyalty, that is a target worth watching. Brocklehurst has spent two decades learning exactly how this game is played. Now she gets to set the rules.
