Kids
DQE in a spate of deals
MUMBAI: Hyderabad-based DQE has appointed France Television Distribution (FTD), one of France‘s leading licensing and merchandising agents, as its licensing representative for its latest 3D 52 x 11 TV series of its wholly owned IP, The New Adventures of Peter Pan.
The three-year agreement permits FTD to act as DQE‘s exclusive licensing and merchandising agent in France, Monaco, Andorra, French-speaking Belgium, Switzerland and Luxembourg.
Further, DeAgostini, Italy has acquired the rights for agency representation in respect of licensing and merchandising for Peter Pan in Italy.
Meanwhile, DQE has signed multiple licensing deals for it very successful 3D TV series, The Jungle Book.
Jungle Online, Belgium, has acquired the rights to make Jungle Book comic books in French in France, Monaco, Belgium, Switzerland and Luxembourg. This deal was concluded through TF1 France, DQE‘s licensing agent for these regions.
Gruppo Edicart, Italy, acquired the publishing rights of Jungle Book in Italy, San Marino and the Vatican City through DQE‘s Italian licensing agents, Planeta Junior. The Italian company has the right to publish Jungle Book pop-up books, activity and games books, sticker albums and story books.
Swadesh Essfil, India, an upcoming licensee in the Indian market and the license holder for Angry Birds in India, has acquired the rights for the production of Jungle Book stationary, stamps, writing pads, white boards, water bottles, lunch boxes, cookie jars etc. in the country.
Haksan, a South Korean publishing company, has acquired the rights to make colouring book, sticker albums and puzzles while Marken Dosi, another South Korean company, will produce wall paper decorations and souvenirs of Jungle Book.
Showtime Attraction, Australia, has acquired the rights for costume character appearances in malls and various festivals and shows of Jungle Book characters.
Blue Ocean, a leading publishing house in Germany, has acquired the publishing rights of Jungle Book magazine ‘3’ in Germany and German-speaking Europe.
Exim Licensing, a USA based licensing and merchandising firm, was appointed as DQE‘s licensing agents for The Jungle Book in Mexico. The firm will represent the licensing interests for the TV series in Mexico and has the rights to negotiate and administer licensing agreements on DQE‘s behalf.
Said DQE Group chairman and CEO Tapaas Chakravarty, “We have been getting a lot of interest for many of our high quality projects like The Jungle Book, Peter Pan and Iron Man for licensing and distribution from major global players. We are delighted that our licensing arm has started paying dividends by fast tracking many strategic deals around the world and will contribute substantially to the Group‘s financial results.”
Besides, DQE has signed new broadcasting and distribution agreements for series 2 of its 3D TV series Iron Man Armoured Adventures including:
– Broadcasting agreement with Buena Vista International (Disney channel) in many Asian regions including Indonesia, Brunei, East Timor, Cambodia, Laos, Malaysia, Myanmar, Mongolia, Thailand, Singapore, Vietnam, Papua New Guinea and Republic of Palau.
– Home video distribution agreement with Australian distribution company, Magna Home Entertainment. The 5-year agreement provides Magna with the home video distribution rights of the TV series in Australia and New Zealand.
DQE is continuing to negotiate new licensing deals across its library of IPs and is also confident of concluding negotiations over certain new projects in the MIPTV 2012, Cannes, held between 1 – 4 April.
Kids
Sony YAY! launches ‘House of Masti’ to celebrate 20 years of Shin chan
Comedian Kiku Sharda joins the fun with a special rap track as the mischievous icon returns to Indian TV.
MUMBAI: Shin chan is back and this time, he’s bringing the whole house of masti with him! Sony YAY!, India’s leading kids’ entertainment channel, has unveiled ‘House of Masti’, a specially curated programming block to mark 20 years of the iconic animated series Shin chan on Indian television. The campaign transforms the beloved character’s mischievous world into a fresh, high-energy viewing experience. It features new episodes, fan-favourite moments, and themed programming stunts, all designed to stand out from regular broadcasts.
Adding extra sparkle to the celebration, popular comedian Kiku Sharda has joined the campaign. He anchors the integration with a lively rap track titled ‘Shin chan ka YAY! Dhamaal’, infusing contemporary music and humour into the beloved series.
Sony YAY! business head of kids and animation Ambesh Tiwari said, “Over the past 20 years, Shin chan has built a strong and enduring connection with audiences in India. With ‘House of Masti’, we are celebrating this milestone through a differentiated, campaign-led experience. Kiku Sharda and the rap track add a fun, high-energy layer that will resonate with today’s kids and families.”
Starting 27 April, viewers can enjoy the World Television Premiere of Shin chan along with new episodes and an exciting lineup of blockbuster movies on Sony YAY!.
By blending nostalgia with fresh, engaging content, Sony YAY! is ensuring that the cheeky, laughter-filled adventures of Shin chan continue to entertain and connect with new generations across the country.
In a world full of serious cartoons, Shin chan remains delightfully naughty and with ‘House of Masti’, Sony YAY! is making sure his brand of chaos stays as fresh and fun as ever. Get ready for some serious masti!
