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Policybazaar.Com assigns ad sales duties to Aidem Ventures
MUMBAI: Media consulting, marketing and advertising sales company Aidem Ventures has been appointed as an advertising partner for Policybazaar.com.
Aidem will help Policybazaar.com to optimise the ad space available on the website and bring about more value proposition for the prospective customers.
Aidem Ventures new business initiatives head Shailendra Shetty said, “With an average user spending 16 hours/week online and an increased attention of the advertiser to the space, the medium is looking up to some good times in the near future. It is the futuristic planning of the young and dynamic team at Policybazaar.com that has made them trust Aidem Ventures with their advertising sales mandate. As it has been quoted often, today, almost every brand’s path-to-purchase starts on the digital medium.”
According to trade analysts, the next decade will bring a massive growth in the Indian Internet sector, supported by highly favourable demographics, growing Internet/broadband penetration, launch of world’s best 3G networks, growing middle class/income levels, noticeable pick-up in technology/gadget and mobile culture. India has already witnessed a surge in home-grown Internet start-ups.
Policybazaar.Com chief marketing officer Akshay Mehrotra said, “Currently we attract close to five million users each month on our website. Consumer visit to our portal to understand, compare and buy financial products like life insurance, motor insurance, health insurance, personal loans, home loans and MFs. With such large customer visits we wanted to optimise the ad space available on our site and needed help of Aidem to reach out to more advertisers.”
AD Agencies
WPP Media elevates Dipti Gulati to vp, client growth for APMEA
Singapore-based executive to commercialise AI-powered solutions business across the region
SINGAPORE: WPP Media has promoted Dipti Gulati to vice president, client growth, handing her the mandate to lead the commercialisation of its solutions business across APMEA.
Based in Singapore, Gulati steps up after serving as senior director, client growth, where she drove expansion across APAC spanning programmatic, search, social, CTV, DOOH and cross-channel offerings. Now, she is tasked with translating advanced AI, data and technology ecosystems into scalable growth strategies for global brands across FMCG, luxury, F&B and financial services.
“I commercialise the future of media — at scale, across APMEA,” Gulati said, announcing her appointment. She added that she turns advanced data, AI and technology ecosystems into real commercial outcomes, shifting the conversation “from a pure media play to owning business outcomes”.
Her brief is unapologetically future-facing: addressable, accountable and AI-powered media. She will work with cross-market teams across APMEA, bringing together diverse perspectives and cultures to accelerate growth and build what she calls the “future of media”.
Gulati’s rise caps nearly two years at WPP Media and follows a six-month stint as regional director of growth, APAC, at Mindshare, where she led new business development and expanded capabilities for existing clients. Earlier, as global account director for integrated marketing communications on the Unilever business, she drove communications strategy for multi-million dollar beauty and wellbeing brands across Southeast Asia.
Before that, Gulati spent close to two years as associate director at Warner Bros. Discovery in Singapore. She also served as director, strategic partnerships and market development at TrustSphere, leading go-to-market and growth initiatives across Asia and evangelising relationship analytics to C-level executives. TrustSphere, credited by industry and Harvard Business School case studies as a pioneer in relationship analytics, became a springboard for her deeper engagement with data-driven growth.
Her board and evangelist roles at the Asia Cloud Computing Association and its Asia Analytics Alliance further sharpened her regional policy and analytics credentials. Earlier chapters include marketing consultancy at Blockchain Foundry and a seven-year run at Warner Bros. Discovery in India, where she led ad-sales and business development for HBO and WB across north and east India, delivering record billings. She began her career at Diligent Media Corporation Ltd and Bennett, Coleman and Co. Ltd..
From ad-sales floors in Delhi and Mumbai to boardrooms in Singapore, Gulati’s arc mirrors the industry’s own shift — from selling spots and slots to engineering outcomes through data and AI. At WPP Media, the brief is clear: scale smarter, move faster and turn algorithms into advantage.
