MAM
Cleartrip and Flipkart launch ‘Darshan Destinations’ for Ram Mandir inauguration
Mumbai: Amid the flourishing rise of spiritual tourism in India, Cleartrip, a Flipkart company, announces the launch of ‘Darshan Destinations’. With the unprecedented travel boom ahead of the temple opening at Ayodhya and the flurry of dignitaries & celebrities heading to the temple town, Cleartrip is doing its bit to help devotees seek the Lord’s blessings by offering 1008 complimentary flight tickets to senior citizens to visit Ayodhya. This offer will also be available on the Flipkart Travel platforms.
As an ongoing initiative under “Darshan Destinations”, Cleartrip and Flipkart Travel are also launching special fares on flights, hotels & buses to various religious destinations. Travelers can avail of a 20 per cent discount on bus, hotel, and flight bookings to some of India’s revered spiritual destinations including Ayodhya, Madurai, Tirupati, Amritsar, Bhopal, Shirdi, Bodhgaya, Kochi, Katra (Jammu). This initiative will be an evolving proposition to offer devotees discounted fares across flights, hotels & buses.
The recent surge in spiritual tourism, propelled by Ayodhya, indicates a significant shift in traveller preferences. Cleartrip and Flipkart Travel have observed an overall 1500% increase in searches for Ayodhya across the platform.
Speaking on this Cleartrip CEO Ayyappan Rajagopal said, “As a customer-centric company, Cleartrip caters to the evolving needs of our user base. We understand that spiritual journeys are central to our culture, embodying centuries-old traditions. With more people seeking out these meaningful travels, we wished to make these experiences more accessible and affordable. We are excited to kick off the offering with the upcoming opening of the Ram Mandir in Ayodhya. Our offering, specially tailored for senior citizens who desire to soak in the country’s rich heritage, reflects our commitment to meeting the diverse needs of our customers. We hope to inspire and enable other individuals as well to experience the Divine Destinations and easily fulfil their travel aspirations.”
Through customer-centric initiatives like Darshan Destinations, Cleartrip, and Flipkart Travel will continue to seamlessly blend affordability, accessibility, and a superior travel experience that users across the board desire.
MAM
Powermax launches ‘Champions Train Different’ with Shivam Dube
Campaign spotlights home fitness range with pro-grade gear and training focus.
MUMBAI: No nets, no gym queues just sweat, steel and a champion’s mindset at home. Powermax has rolled out its latest campaign, “Champions Train Different”, teaming up with Shivam Dube to position home workouts as serious, performance-driven routines rather than casual fitness fixes. The campaign centres on Powermax’s premium range of equipment, including professional-grade treadmills, exercise cycles and specialised home gym systems built to replicate high-intensity training environments within domestic spaces.
Using Dube’s on-field persona defined by power-hitting and disciplined preparation, the films lean into the idea that elite performance is less about location and more about mindset. The message is clear: champions are made in repetition, not just arenas.
The narrative follows structured training routines, from endurance-focused cardio sessions to strength-building workouts, with equipment framed as the enabler of consistency and precision. Instead of presenting features in isolation, the campaign weaves them into a broader story of preparation and persistence.
Powermax managing director Sanjay Goyal said the campaign reflects the brand’s belief that fitness is rooted in mindset as much as machinery, with the collaboration aimed at nudging users to raise the bar on their routines.
Visually, the campaign leans on intensity tight frames, controlled movement and a focus on effort to mirror the discipline of professional sport. It positions home fitness not as a compromise, but as a controlled environment where performance can be built, day after day.
In a category often crowded with convenience-led messaging, Powermax is making a different pitch, if you train like a champion, it doesn’t matter where you train.
