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Yahoo cuts 2,000 jobs, aims to save $375 mn annually
MUMBAI: Yahoo Inc is planning to cut 2,000 jobs as part of its major restructuring exercise aimed at making the company leaner and more competitive as it plans to turn around its fortune under new chief executive Scott Thompson.
The layoffs are a result of declining revenues arising due to competition from Google and Facebook. Last year, Yahoo‘s revenue totaled $4.98 billion, compared with Facebook‘s $3.71 billion, accomplished with just 3,200 employees.
“Today, the company will begin the process of informing employees about these changes. As part of that effort, approximately 2,000 people will be notified of job elimination or phased transition,” Yahoo said in a statement.
The company expects to save as much as $375 million annually through the downsizing exercise. It also expects to recognise the majority of an estimated $125 to $145 million pretax cash charge relating to employee severance in its second quarter financial results.
Yahoo said it would provide more details of its plans when it releases first-quarter results on 17 April.
“Today‘s actions are an important next step toward a bold, new Yahoo! — smaller, nimbler, more profitable and better equipped to innovate as fast as our customers and our industry require. We are intensifying our efforts on our core businesses and redeploying resources to our most urgent priorities,” said Yahoo! CEO Scott Thompson.
He added, “Our goal is to get back to our core purpose — putting our users and advertisers first — and we are moving aggressively to achieve that goal. Unfortunately, reaching that goal requires the tough decision to eliminate positions. We deeply value our people and all they‘ve contributed to Yahoo!.”
The company says it has identified key parts of the business — a select group of core businesses, the platforms that support those core businesses, and the data that drives deep personalisation for users and ROI for advertisers — where the company will intensify efforts and redeploy resources globally, all focused on increasing shareholder value.
“With a clear focus on profitability and growth, the company will be disciplined in its investments and radically simplify how it builds, launches and maintains many of its properties and products,” the statement added.
Yahoo is also fighting a battle with hedge fund manager and Third Point owner Daniel Loeb, who is seeking to appoint four of his favoured people as new directors to Yahoo‘s board. With a 5.8 per cent stake in Yahoo, Third Point is the largest shareholder in the company.
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With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
