MAM
Disney, Mumbai Indians launch ‘Mickey Cricket’ merchandise
MUMBAI: Disney and IPL franchise Mumbai Indians have kicked off their one year relationship with the launch of ‘Mickey Cricket‘, a limited edition merchandise range.
The products will include apparel and accessories, footwear, stationary, home and toys, all featuring Disney’s Fab Five in fun cricketing attire.
The merchandise range is created for kids aged 4-14 and will be available at shopping destinations across the nation, including Reliance Trends and Hyper City, and also online at www.shopatdisney.in and www.mumbaiindians.com.
Walt Disney Company (India) VP, consumer products and retail Roshini Bakshi said, “Creating memorable experiences for kids and families is at the heart of everything we do at Disney. India is a cricket crazy nation and the popularity of Mumbai Indians is unmatched. We are excited to bring our India fans this amazing opportunity to experience the most celebrated sport in the country with their favourite characters Mickey and friends in fun clothing avatar”.
The focus will be in the Western part of the market.
“We also expect some orders to come from other parts of the country where there are fans of Mumbai Indians residing. Already stores have placed orders wroth Rs 140 million,” Bakshi said.
Disney‘s consumer products business has seen double-digit growth over the past few years. The business has been helped by products from the ‘Cars‘ film franchise as well as Hannah Montana.
“We are talking to other IPL franchises. Mumbai Indians are trying to build a 360 degree brand, extending it beyond the cricket field. This year this tie up is a key focus area for us. We want to make the connection between Mickey and Indian kids stronger. That is why we have launched Mickey Cricket,” Bakshi said.
Mickey cricket merchandise price points range from Rs 50-Rs 2000.
Mumbai Indians owner Nita Ambani said, “We hope to make the Season V of IPL special for our young Mumbai Indians fans with the launch of this exciting Mickey and friends merchandise. We are very excited about this tie-up with Disney and hope to surprise our fans with more exciting offerings in the future”.
Disney will also run a consumer promotion ‘Scratch it!‘ during the IPL season to offer an opportunity for fans to meet Mumbai Indians players, win free tickets to Mumbai Indians matches and take ‘Mickey Cricket’ merchandise home.
Brands
Raj Cooling Systems names Bhagyashree ambassador for Kiozy+
New air purifier line targets urban pollution with premium design
MUMBAI: As pollution levels continue to cloud India’s major cities, Raj Cooling Systems Private Limited has unveiled Kiozy+, a premium air purifier range designed to bring cleaner air indoors. Adding a touch of stardust to the launch, the company has appointed Hindi cinema actress Bhagyashree as the brand ambassador for the new line.
Positioned at the intersection of wellness and lifestyle, Kiozy+ promises to do more than simply filter air. It aims to create refined, breathable spaces for modern homes and offices, especially in tier 1 cities where winter smog and airborne pollutants often reach worrying levels.
Raj Cooling Systems, known for its home appliance portfolio, says the new range reflects its continued push towards smart, health-focused innovations. Under the leadership of entrepreneur Kalpesh Manubhai Ramoliya, the company is expanding into products that blend technology with everyday comfort.
Air pollution remains a pressing concern in India’s largest urban centres, where dust, allergens and microscopic toxins can compromise respiratory health and disrupt daily life. Kiozy+ has been engineered to tackle these challenges head-on, using an advanced purification system to filter harmful particles and circulate cleaner air throughout indoor spaces.
“At Raj Cooling Systems, we believe clean air is a necessity, not a luxury,” said Ramoliya. “With Kiozy+, we want families and professionals to take charge of their indoor environment and safeguard their wellbeing. This launch reflects our commitment to innovation and quality that genuinely supports healthier living.”
Bhagyashree echoed the sentiment, highlighting the link between air quality and overall health. “Clean air has a direct impact on immunity and wellbeing,” she said. “Kiozy+ combines intelligent design with elegant aesthetics to create spaces that feel both comfortable and healthy. I am pleased to be associated with a brand that puts wellbeing first.”
With Kiozy+, Raj Cooling Systems is stepping firmly into the wellness-driven appliance segment. The message is simple: when the air outside feels heavy, the air inside does not have to be.
