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Measat to distribute action sports channel Edhe Sport
MUMBAI: Measat Satellite Systems has entered into an agreement with Encompass Digital Media for the distribution of the Edge Sport HD channel via the Measat-3 satellite.
Edge Sport is the first 24-hour premium action sports channel launched for the Asian market by IMG Media, part of IMG Worldwide aimed at the active and athletic urban young adults, featuring key sports disciplines such as surfing, snowboarding, BMX, mountain biking, skateboarding, supercross, skiing, base jumping, freestyle motocross and wakeboarding.
The channel features films, documentaries, athletic profiles and biographies, lifestyle programming and magazine shows, all in High Definition.
“Measat is pleased to be working with Encompass to bring Edge Sport in high definition to audiences across Asia. This high-octane sports channel is an exciting addition to the line-up of high quality HD sports channels on Measat,” said Measat senior director, sales and marketing Jarod Lopez.
The Measat-3/3a satellites at 91.5°E supports Measat‘s HD video neighbourhood consisting of a wide range of high quality HD channels including news, general entertainment, sports and factual programming. The slot will be further enhanced with the planned launch of Measat-3b satellite in 2014.
“With the addition of Edge Sport HD, Measat now has 26 HD channels on its video neighbourhood, leading the HD channels distribution in Asia,” added Lopez.
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With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
