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India to become 2nd largest mobile broadband market in 4 years: Study
NEW DELHI: India will become the second largest mobile broadband market globally within the next four years with 367 million connections by 2016.
A GSMA study says in doing so, India will overtake the US, which will account for 337 million mobile broadband connections by 2016, but will still be second to China, which will have reached 639 million connections in the same period.
Since 3G licenses were first awarded to mobile operators in India in September 2010, mobile broadband connectivity has grown steadily. There are now more than 10 million HSPA connections across the country, and this is expected to grow exponentially, by 900 per cent, to more than 100 million connections in 2014. This will make India the largest HSPA market worldwide within the next two years, surpassing China, Japan and the US in the process.
“The mobile industry in India is set for immense growth as mobile broadband technologies such as HSPA and LTE start to proliferate, but there is scope for far greater development,” said GSMA director general Anne Bouverot. “To take full advantage of this, the Indian government should facilitate the timely release of additional spectrum in a fair and transparent way for all stakeholders. The benefits are clear to see – a 10 per cent increase in mobile broadband penetration could contribute as much as $80 billion (Rs 3,506 billion) of revenue across the country’s transport, healthcare and education sectors by 2015.”
According to a recent study by GSMA‘s Wireless Intelligence service, mobile growth in India is being largely driven by more affluent communities in cities despite a large rural population. Net additions in urban areas reached 85 million last year compared to 57 million in rural areas, with mobile penetration increasing by 20 percentage points in urban areas to 161 per cent, against a 6.5 percentage point rise in rural areas to 36.6 per cent.
The provision of mobile broadband in rural and remote areas will help India bridge the so-called “digital divide”. It will improve productivity, help overcome the constraints of transport infrastructure and provide much needed services such as banking, health and education. Given the significant social and economic benefits, expanding affordable access to mobile broadband should be a high priority of the Indian government.
According to Wireless Intelligence, with an average retail price of $500, the cost of an LTE Smartphone is four times the average monthly GDP per capita in India, and at an average of $200, the retail price of an LTE USB dongle is twice an Indian’s monthly income on average. As LTE networks proliferate worldwide and more devices become available, costs will come down.
Initiatives like the introduction of the low cost Aakash tablet in India are helping spur widespread access to the Internet in emerging markets, but more can be done.
“It is important that all citizens in India have access to high-speed Internet connectivity and the transformative opportunities it provides,” Bouverot added. “The current average cost of an LTE device is prohibitive for the uptake of mobile broadband for those on low incomes. The GSMA is committed to working with its mobile operator members to investigate innovative ways in which to make access to the mobile Internet more affordable for all.”
The GSMA also announced it has opened a permanent office in New Delhi and recently made two new hires: Sandeep Karanwal, head of GSMA‘s India office, and Nitin Sapra, the GSMA’s manager for spectrum and regulation policy in India. Bouverot continued, “It is an exciting time to launch our new office, as India is an increasingly critical market for the mobile industry, both commercially and in policy terms, through its influence throughout Asia Pacific and the world.”
The GSMA represents the interests of mobile operators worldwide. Spanning more than 220 countries, the GSMA unites nearly 800 of the world’s mobile operators, as well as more than 200 companies in the broader mobile ecosystem, including handset makers, software companies, equipment providers, Internet companies, and media and entertainment organisations. The GSMA also produces industry-leading events such as the Mobile World Congress and Mobile Asia Expo.
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With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
