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Max HD now available on Videocon d2h
MUMBAI: Videocon d2h has agreed to carry the high definition (HD) feed of the Indian Premier League (IPL).
The DTH operator has inked a deal with MSM Discovery to broadcast the IPL on Max, the official broadcaster of the popular T20 league, in HD. MSM Discovery is the exclusive distribution partner of Max, a channel from the MSM stable.
Max HD (LCN number 924) will be available free of cost to Videcon d2h‘s HD Platinum HD subscribers. The HD feed of Max will also be available to customers who are either on Platinum HD, Sports HD or HD Globe add on.
The standard definition feed of Max is available to customers on all packages and is being provided free to all the customers in the south region.
Indiantelevision.com had reported first that MSM Discovery has signed up Dish TV, Airtel Digital TV and multi system operator Hathway Cable & Datacom for airing of the fifth edition of IPL in HD format.
Videocon d2h director Saurabh Dhoot said, “Viewing preferences are very important for us and we ensure every effort to provide more content for customers suiting their needs. We now offer 13 HD channels (including Max HD); we provide the highest number of sports channels too across all DTH platforms. We look forward to consolidate our leadership position in high definition category.”
Videocon d2h is already title sponsor of Kings XI Punjab.
Said Videocon d2h CEO Anil Khera, “The presence of Max HD on our HD platform will definitely give us an edge over other DTH players. This addition makes us the only provider with a wide range of HD channels across various genres. We are sure that with Kings XI Punjab and Max HD both with Videocon d2h shows our commitment to our customers in providing entertainment. We believe that this IPL will help in augmenting our resources and concentrating on leveraging our association, thus establishing supremacy in High Definition segment.”
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MSM Discovery expands IPL HD feed on DTH, cable
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With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
