Kids
Sonic to air Power Rangers in India
MUMBAI: Viacom18‘s action channel, Sonic, has entered into a deal with Saban Brands‘ adventure series Power Rangers Samurai and Power Rangers Super Samurai for two seasons.
The deal was stitched by Los Angeles-based producer-distributor MarVista Entertainment, who had been appointed by Saban Brands in 2010 to represent international rights.
Spain’s 24-hour kids channel Boing and Venezuela’s Venevision, Chile’s Mega, have come on board joining existing programming platforms including Nickelodeon (multiple territories), Nine Network (Australia), TV4 (New Zealand), Canal J and Gulli (France), Mediaset’s Italia 1 and Boing (Italy), Televisa (Mexico), SIC (Portugal), Groupo Bandeirantes (Brazil), America TV (Peru), TCTV (Ecuador), Corp Medcom Panama, Telefuturo (Paraguay), Unitel (Bolivia), Intrasas TV (Nicaragua), Monte Carlo TV (Uruguay) and E-TV (South Africa).
“With an impressive roster of leading broadcast partners onboard worldwide, the momentum of Saban Brands’ Power Rangers Samurai franchise continues to build around the globe,” said MarVista Entertainment CEO Fernando Szew. “As Power Rangers Super Samurai debuts internationally we anticipate even further growth in ratings across various territories, and without doubt we will fulfill the demands of Power Rangers fans all over the world.”
Kids
Sony YAY! launches ‘House of Masti’ to celebrate 20 years of Shin chan
Comedian Kiku Sharda joins the fun with a special rap track as the mischievous icon returns to Indian TV.
MUMBAI: Shin chan is back and this time, he’s bringing the whole house of masti with him! Sony YAY!, India’s leading kids’ entertainment channel, has unveiled ‘House of Masti’, a specially curated programming block to mark 20 years of the iconic animated series Shin chan on Indian television. The campaign transforms the beloved character’s mischievous world into a fresh, high-energy viewing experience. It features new episodes, fan-favourite moments, and themed programming stunts, all designed to stand out from regular broadcasts.
Adding extra sparkle to the celebration, popular comedian Kiku Sharda has joined the campaign. He anchors the integration with a lively rap track titled ‘Shin chan ka YAY! Dhamaal’, infusing contemporary music and humour into the beloved series.
Sony YAY! business head of kids and animation Ambesh Tiwari said, “Over the past 20 years, Shin chan has built a strong and enduring connection with audiences in India. With ‘House of Masti’, we are celebrating this milestone through a differentiated, campaign-led experience. Kiku Sharda and the rap track add a fun, high-energy layer that will resonate with today’s kids and families.”
Starting 27 April, viewers can enjoy the World Television Premiere of Shin chan along with new episodes and an exciting lineup of blockbuster movies on Sony YAY!.
By blending nostalgia with fresh, engaging content, Sony YAY! is ensuring that the cheeky, laughter-filled adventures of Shin chan continue to entertain and connect with new generations across the country.
In a world full of serious cartoons, Shin chan remains delightfully naughty and with ‘House of Masti’, Sony YAY! is making sure his brand of chaos stays as fresh and fun as ever. Get ready for some serious masti!
