MAM
Aidem Ventures bags sales duties of Oriya GEC Lakshyya Entertainment
MUMBAI: After bagging Mi Marathi, Aidem Ventures has won the India sales account of Oriya general entertainment channel Lakshyya Entertaiment.
The free-to-air channel is the first from Dreams Daru Bramha Productions and claims to have garnered 65 GRPs in the first week of its launch in September 2010. The channel provides wholesome programming and has a deep focus on on-ground events.
Said Aidem Ventures head, regional and entertainment business Alok Rakshit, “Media agencies have, over the years, realised the importance of regional channels in focused targeting. Regional channels have now become a crucial element of media plans not just because of the cost advantage they provide, but also because of their regional focus. Aidem commands domain expertise in the regional GEC space and Odisha media is the next big thing now. Our team is very well equipped to enhance the advertising potential of the channel and change the face of the market.”
TV spends in Odisha have increased more than 5 times over the past 4 years, a big leap for a predominantly print-dominated market. The size of the market is pegged at Rs 700 million and is poised to grow further, said an official statement from Aidem Ventures.
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Tech Mahindra names Jeetu Anandani VP & country head – enterprise & strategic accounts
Veteran tech leader to drive enterprise growth across Australia and New Zealand
MELBOURNE: Jeetu Anandani has stepped into a larger leadership role at Tech Mahindra, taking charge as vice president and country head for enterprise and strategic growth across Australia and New Zealand.
Based in Melbourne, Anandani will steer the company’s enterprise portfolio in the ANZ region, focusing on expanding business across high-growth sectors such as retail, energy and utilities, health insurance and logistics. The move signals Tech Mahindra’s intent to deepen its presence in one of the world’s most competitive enterprise technology markets.
In his new role, Anandani will lead growth initiatives, build strategic partnerships and strengthen relationships with key stakeholders across industries. His mandate also includes accelerating business development efforts in sectors such as manufacturing, travel and logistics while helping clients navigate digital transformation and AI-led change.
The promotion caps a steady rise within Tech Mahindra. Anandani most recently served as communications, media and entertainment head for BPS across the Asia Pacific and Japan region, where he worked on expanding enterprise deals and strategic partnerships. Before that, he held the role of account director, managing key client relationships and delivery programmes.
Prior to joining Tech Mahindra in 2020, Anandani spent nearly eight years at Telstra as country manager in Mumbai, overseeing operational growth and partnerships. His earlier career includes leadership stints at Tata Consultancy Services, Vodafone and JPMorgan Chase.
With more than two decades of experience across telecom, banking and IT services, Anandani now takes the helm of Tech Mahindra’s enterprise push in ANZ, a region where demand for AI, digital transformation and large-scale technology partnerships continues to gather pace.
