MAM
Let principles govern, not rules: Sridhar
VARCA, GOA: In an increasingly shrinking world, an ad message not only needs to be precise but sensible as well. A certain amount of self regulation is required on part of the brand and the creative minds behind an ad campaign in order to maintain the parameters of decency and not to step outside the boundary wall, said Leo Burnett national creative director KV Sridhar (popularly called Pops).
“We are dealing with two things. First is the current scenario where print and TV dominate the ad landscape. In this case we may monitor and modify the objectionable ads. Second is the future where Internet or any other medium may dominate and we don‘t know yet whether we will be able to monitor/regulate the ads as we do now. It is better to be governed by principles than by rules,” Sridhar noted.
Speaking at Goafest 2012, Sridhar went on to compare the science of marketing to the art of flirting. If done with charm and panache, both parties involved will enjoy it and have a good time. If the act borders on crass or inappropriate, it is most likely to land the individual in trouble with a slap on his face. But if he crosses the lines of decency and respect, he may even land up in jail. The advertising scene today, according to Sridhar, falls in the second category and should employ self regulation not to crossover to the third and land in more trouble.
Every industry has two types of people – those who care and those who don’t. The former category will always be sensitive towards the interests of those around them. There is a need to be sensitive towards the multiple ethnicities, cultures and communities that co-exist in the world. It is not only the humans that one needs to be sensitive towards. Animals and environment also need to be considered in the same light.
Brands
Goa Tourism draws strong trade interest at Satte 2026
Minister Rohan Khaunte backs year-round, responsible tourism drive
GOA: Goa Tourism wrapped up its participation at Satte 2026 on a confident note, reporting sustained engagement from domestic and international buyers at the Yashobhoomi Convention Centre.
The three-day travel trade exhibition saw the Goa pavilion attract steady footfall, following its inauguration by Gajendra Singh Shekhawat. Officials said the response reflected growing industry interest in the State’s shift towards regenerative and year-round tourism.
The delegation included Goa Tourism assistant director (tourism) Jayesh Kankonkar; Goa Tourism Development Corporation deputy general manager (marketing) Deepak Narvekar; and Goa Tourism assistant tourist officer Chitra Vengurlekar. The team held a series of B2B meetings with tour operators, travel trade representatives and destination management companies across key source markets.
Discussions centred on experiential travel, spiritual and cultural circuits, hinterland exploration, wellness, adventure tourism and off-season offerings: all aligned with Goa’s regenerative tourism roadmap. About 82 co-exhibitors, including hoteliers and DMCs, participated alongside the official delegation.
Minister for tourism Rohan A Khaunte, said the platform underscored Goa’s ambition to position itself as a progressive and resilient destination. The regenerative model, he argued, balances community interests, environmental safeguards and economic growth. Director of tourism Kedar Naik, described Satte as a crucial industry touchpoint, noting rising interest in Goa’s evolving tourism narrative beyond its beach image.
The pavilion received a participation memento in recognition of its active presence. Officials said the partnerships forged at Satte 2026 would bolster Goa’s competitiveness across domestic and international markets, as the State sharpens its pitch on sustainability, governance and community-led tourism.
