MAM
Goafest 2012: Mindshare takes home Grand Prix at Media Abbys
VARCA, GOA: Mindshare snapped up the Grand Prix at the Media Abby Awards 2012, the first to win this prized award in the category in six years.
Mindshare won the sole Grand Prix and Gold for Surf Excel ‘Little Big Film Maker‘ in Best Use of Branded Content. The WPP agency also took home two silvers for Axe (‘Male Fantasy Theme Parks‘ in Youth marketing) and Kissan Jam (‘Kissan Jammy Art‘ in Best use of special events and stunts/live advertising) and two bronzes for Nike Cricket (‘Bleed Blue‘ in Best Use of Internet and Digital Media) and Kwality Wall’s Cornetto (‘Cornetto Luv Reels’ Take 2‘ in Youth marketing).
MEC won two Golds for Reliance 3G in the Best Use of TV category and Colgate Dental Cream in the Best Use of Outdoor and Ambient Media category. The agency also won a silver for Reliance Mobile (‘Ego search‘ campaign) in the Best Use of Internet and Digital Media and a bronze for the same client for ‘Mera v/s Tera Network’ campaign in Best Use of TV.
|
Agency
|
Grand Prix
|
Gold
|
Silver
|
Bronze
|
Total
|
|
Mindshare
|
1
|
1
|
2
|
2
|
6
|
|
MEC
|
|
2
|
1
|
1
|
4
|
|
Lodestar UM
|
|
1
|
2
|
3
|
6
|
|
Madison Media Infinity
|
|
1
|
1
|
1
|
3
|
|
Starcom Worldwide
|
|
1
|
|
|
1
|
|
Maxus
|
|
|
2
|
3
|
5
|
|
Madison Media Plus
|
|
1
|
|
1
|
|
|
Mediacom Communications
|
|
|
1
|
|
1
|
|
DDB Mudramax
|
|
1
|
1
|
||
|
Interactive Avenues
|
|
1
|
1
|
||
|
Total
|
1
|
6
|
10
|
12
|
29
|
Lodestar UM bagged six metals including a Gold for Bombay Psychiatric Society (‘Zindagi Se Dosti‘ in the Pro Bono Marketing category). The agency also bagged two silvers for Coca-Cola (campaign-Coke studio woos India, category-Youth marketing) and Amul (campaign-Amul Masterchef India 2, category-Best use of Sponsorship). The Interpublic company won three bronze metals for Amul MasterChef India-2 in the Best use of Branded Content category, Indica Vista (Vista Blogger Outreach Programme) in Best Use of Internet and Digital Media category and Thumps Up (Thumps Up Hunt for the thunder star) in the Best Use of Sponsorship category.
Maxus took home two silver metals for Google Mobile Services in Best Use of Sponsorship and Google in Best Use of Cinema. It also bagged three bronze for Reliance Mobile, Askme (Infomedia) and ABT associates.
Madison Media Infinity took one of each metal at the media awards today, while Starcom Worldwide managed to win Gold for Samsung Galaxy Tab.
Madison Media Plus and Mediacom Communications bagged one Silver each while DDB Mudramax and Interactive Avenues took home a Bronze each.
Goafest 2012, India’s biggest advertising and awards festival, gave away 29 awards this year as compared to 44 awards that were given last year. Media Abby saw 620 entries from 33 agencies, which according to Media Abby jury head and Aegis Media CEO Ashish Bhasin is a record in itself and is almost 16-17 per cent more than the last record set.
Bhasin said that digital got the largest number of entries and was “the single biggest category to judge.”
Click here to open the complete Media Abby Awards‘ list.
MAM
Bharat Vedica launches ‘From Beehives to Bottle’ campaign
Honey brand uses honeycomb-inspired hexagon bottle and reels to celebrate nature’s craft.
MUMBAI: Bharat Vedica just bottled nature’s buzz because when bees build the perfect shape, the smartest thing a brand can do is copy the homework. Bharat Vedica, the wellness-focused organic brand under A Patel Venture, has rolled out a digital-first campaign titled ‘From Beehives to Bottle’ that traces honey’s journey from blossom to breakfast table. The storytelling series of Instagram reels follows bees collecting nectar, the transformation inside the hive, and the final bottling turning a quiet natural process into engaging short-form content.
At the centre of the narrative is the brand’s new hexagon-shaped honey bottle, directly inspired by the honeycomb’s geometry widely regarded as one of nature’s most efficient designs. The shape serves as both packaging innovation and visual metaphor for precision, balance and harmony in every drop.
Nutritionist Kiran Kukreja (Nutty Over Nutrition) appears in the campaign content, explaining raw honey’s everyday benefits and its role in modern wellness routines.
The reels have driven strong performance on Instagram, with the brand recording a high double-digit month-on-month increase in follower acquisition and impressions reaching multiples of the existing base significantly boosting top-of-funnel visibility and discovery among premium consumers.
Bharat Vedica MD Arvind Patel said, “Bees build honeycombs with remarkable precision, creating a structure that represents efficiency, balance, and harmony. The hexagon bottle draws inspiration from that natural design, translating the beauty of the hive into something people can experience in their everyday kitchens.”
The refreshed raw honey range includes Ajwain Flower Honey, Rose Petal Honey, Forest Honey and Saffron (Kesar) Honey, available in 250 g and 500 g sizes. It is currently sold on the brand’s website and Amazon, with wider retail availability planned soon.
In a wellness world full of loud promises, Bharat Vedica quietly lets the bees do the talking proving that sometimes the sweetest story isn’t invented in a boardroom, it’s already humming away in a hive.
